There's an old saying: "Furniture should always be more than just functional. It should tell a story." Cantone Studio™ has spun an enchanting tale for Flockt&Co., a burgeoning furniture brand from the snowy realms of Norway. Renowned for their minimalist flair sprinkled with humor, Cantone's approach to branding is no laughing matter.
At the heart of Flockt&Co.'s brand identity is the aspiration to carve a niche in sustainable furniture, radiating with Norwegian warmth. As eco-friendliness merges with unparalleled craftsmanship, the challenge for Cantone was clear: How to weave this narrative into a cohesive brand tapestry that draws the environmentally-aware onlooker? And boy, did they flock to it with gusto!
Branding, as Cantone sees it, is more than just slapping on colors and fonts; it's about understanding. The studio began their journey with meticulous research. Peeling back the layers of Flockt&Co.'s ethos, they delved deep into its vision, mission, and the very threads of its values. Competitor analysis wasn't just a box to tick; it was a treasure trove of insights, revealing what made Flockt&Co. a unique bird in the sustainable furniture forest.
Drawing from the well of insights, Cantone's design philosophy harmoniously married the starkness of Norwegian aesthetics with the green heart of sustainability. The result? A color palette that's as vibrant as a Norwegian sunrise yet as grounded as the eco-principles Flockt&Co. stands for. These colors aren't just eye candy; they shout modernity from the rooftops, assuring onlookers that Flockt&Co. is as contemporary as it gets.
In sum, Cantone Studio™'s branding prowess for Flockt&Co. stands as a testament to the magic that ensues when deep understanding meets minimalist design. It's a visual treat with an underlying narrative, ready to beckon eco-conscious consumers to take a seat, both literally and figuratively. One might say, with branding like this, everyone would want to be part of the Flockt.
Branding and visual identity artifacts
- Client / Flockt&Co.
- Location / Oslo, Norway
- Project / Brand identity - Website UI - Motion Design
- Motion Design / Vinicius Locatelli
- Executive Art Direction / Jawad Zelmadi
- UI Design / Jaber Elferkh
- Agency / Cantone Studio™