Be.Family shared an editorial design for Ser.Com, an Italian company focused on neuro gadgets, a new frontier of corporate gadgets based on the emotional dimension of the target. Their consultancy also applies engagement and strategic marketing to business challenges.
In collaboration with IUSVE and the Istituto del Marketing Scientifico, Ser.Com promotes the first scientific publication, in which neuromarketing is applied to gadgets, titled "Dove va il mondo del gadget". The editorial design needed to represent the publication’s spirit and personality, the bonds and connections between people and gadgets.
Having in mind the title “Where the World of Gadget Goes”, the folks at Be.Familiy created a system that illustrates the connections in the world, through a tech-oriented style. The solution created shows connection lines, globe citation marks, and circular grid patterns to symbolise the smaller parts that make up the world. The lines lead you through the clean set layouts, and the primary colour blue was chosen to reflect the colours of our globe.
- Art Director: Pierfilippo Ariano
- Designer: Reem Radhi & Elisa Cianferoni
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