by abduzeedo
Dive into the photography and editorial design of "Out of the Ashes," a book capturing Shelbourne FC’s 2024 title win with grit and beauty.
Football isn’t just a game in Dublin—it’s a heartbeat. When Shelbourne FC clinched their first league title in 18 years in 2024, the moment demanded more than fleeting digital cheers. Enter Out of the Ashes, a photography book by 53Six and Póg Mo Goal that freezes that triumph in time. This isn’t just a sports recap; it’s a masterclass in photography and editorial design, blending raw emotion with thoughtful craft.
The project kicked off with a clear goal: document Shelbourne’s historic run-in under manager Damien Duff. The team at 53Six, a Dublin-based sports marketing agency, partnered with Póg Mo Goal, a football magazine known for its deep dives into the game’s culture. Together, they tapped photographers Simon Crowe and David Sexton—both fans with a knack for getting close to the action. Their lenses didn’t just capture goals; they framed the gritty charm of Tolka Park, a 100-year-old stadium, and the fans who breathe life into it.
Crowe, a seasoned Director of Photography, and Sexton, an award-winning shooter, brought distinct flavors to the pages. Think candid shots of roaring crowds paired with quiet moments of players lacing up. The editorial design ties it all together, using clean layouts to let the images sing. It’s not fussy—think bold type and plenty of white space, giving the photos room to tell the story. The book’s tangible heft stands out in a scroll-heavy world, a nod to timeless design principles.
What’s the takeaway? Photography and editorial design don’t just preserve memories—they amplify them. The book’s proceeds fuel Shelbourne’s Football For All program, supporting adults with disabilities, proving design can do good too. Imagine flipping through pages where every shot feels alive—sweat, cheers, and all. For designers, it’s a reminder: great work balances beauty and purpose.
Want to see it in action? Picture a spread with Sexton’s stark black-and-white fan portraits next to Crowe’s vibrant match-day chaos—pure inspiration for any creative. Check out more from the minds behind it at fiftythreesix.com.
About the photographers
Simon Crowe is a Dublin-based freelance Director of Photography working professionally since 2009. He has worked with a variety of clients, production companies, agencies and brands across many different industries. He has also shot numerous award-winning short and feature length films. For more information check out: instagram.com/psycrow
David Sexton is a photographer based in Dublin. He has been printed in a variety of publications nationally and internationally. His work has been shortlisted for the Zurich Portrait Prize, awarded by Institute of Creative Advertising and Design and he has previously won the NME live Photographer of the Year. For more information check out: instagram.com/daveysexton
