Rutka Studios, a Brazilian design studio, has recently completed an exceptional branding and packaging design project for Ana Flora, a natural and handmade soap company. With a deep-rooted commitment to caring for people and nature, Ana Flora embodies the essence of sustainability and mindful living.
The core message of Ana Flora's brand, "from nature to shower," captures the profound connection between the mind, body, and the natural world. Rutka Studios ingeniously translated this concept into a visually captivating design solution. Every aspect of the branding, including colors, typography, graphics, and symbol conceptualization, was meticulously crafted to evoke a sense of relaxation, lightness, and peace. The strokes and typography in the symbol not only accentuate the brand's beauty and simplicity but also rekindle the timeless bond between humans and nature.
Committed to their sustainable ethos, Ana Flora ensures that every detail, from ingredient selection to packaging, is carefully considered and produced in an environmentally friendly manner. Their natural soaps are meticulously handcrafted using nourishing oils, vegetable butters, and essential oils, providing protection and fragrance for the skin without harming the environment.
The symbol developed by Rutka Studios to visually represent the brand encapsulates the sprouting of various plants, converging at a central point. Resembling a circle, the strokes of the symbol flow seamlessly, symbolizing the endless cycles of nature. The fusion of symmetrical and harmonious geometric strokes with the pure and simple elements of nature creates an enchanting visual language for Ana Flora.
Rutka Studios' branding and packaging design for Ana Flora exemplify the power of design to convey a brand's values and essence. With their thoughtful and sustainable approach, Ana Flora continues to inspire individuals to embrace the therapeutic and transformative moments that occur in the shower, reminding us all of the profound connection we share with nature.
Branding and visual identity
- Creative Leader & Design: Victor Rutka
- Photography: Victor Rutka, Ana Beatriz Torres
- Client: Ana Flora
- Services: Brand Strategy, Brand Identity, Art Direction, Print & Packaging.