Guilherme Vissotto shared a branding and packaging design for Oryx coffee. Straight from the United Arab Emirates, a coffee brand has sought me out to create its brand, package and visual identity. The main target for this project would be an elegant, strong and memorable creation. For its symbol, an Oryx head was drawn, the animal which inspired the company's name. Its chief traits are strength, longhorns and facial lines. All of that was represented in a way the brand behaves with harmony and clarity in its employment.
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