Explore the intersection of graphic design, typography and letter design in Dina Yeghiazaryan's latest project, featuring unique two-sided letters in a postcard series.
Typography often presents designers with the opportunity to merge creativity with functionality. Dina Yeghiazaryan, a designer with a keen interest in typography, recently embarked on an intriguing project that stands at the intersection of graphic design and lettering. Her concept revolves around the creation of geometric two-sided letters, an idea that took shape while casually sketching lowercase letters.
The moment of inspiration struck with a simple lowercase 'a', which, when viewed from across the table, intriguingly resembled an uppercase 'R'. This discovery led to the development of six distinct two-sided letters, each exhibiting its unique geometric symmetry. To showcase this novel concept, Dina chose the medium of postcards, turning them into a canvas that vividly demonstrates the versatility of her two-sided letters.
These postcards are not merely a display of typographic ingenuity; they serve a dual purpose. They act as a vessel for showcasing the aesthetic and conceptual beauty of the letters and as a medium to convey heartfelt messages. Each postcard features two small paragraphs, initiated by the two-sided letters, juxtaposing pairs of human qualities that hold personal significance for Dina.
This project is a reflection of Dina's profound passion for typography. It transcends the boundaries of traditional letter design, offering a fresh perspective on how letters can be perceived and interpreted. The two-sided letters are not just typographic designs; they are symbols of Dina's appreciation and admiration for the qualities she cherishes in her friends. They embody qualities like balance, quirkiness, resilience, happiness, and youthfulness, each represented uniquely on either side of the letter.
Dina's approach to this project was experimental, aiming to create a unique experience for the viewers of her postcards. These two-sided letters are not just a testament to her design skills but also a meaningful reminder of the diverse and multifaceted nature of human qualities. Her work is a celebration of both her love for typography and the values she holds dear, presented through a medium that is both innovative and visually captivating.
Graphic and letter design artifacts
For more information make sure to check out Dina Yeghiazaryan website and Behance
