Revitalizing Freeda Language School’s Branding and Visual Identity

Discover how Freeda Language School’s updated branding and visual identity reflect a vibrant, engaging learning experience.

Freeda Language School, a renowned institution in Barcelona, recognized the need for a refreshed visual identity after a decade. Designer Ilía Tuma took on this challenge, collaborating closely with Freeda’s team to modernize their brand. This article explores the new branding and visual identity that encapsulate Freeda’s dynamic spirit and commitment to engaging education.

Freeda’s original visual identity, crafted ten years ago, no longer reflected the school’s evolving ethos and vibrant student experience. As a former student, Ilía Tuma saw the opportunity to infuse the brand with elements that emphasize humanity, friendliness, and an engaging learning environment. The goal was to create a design that resonates with modern students while preserving the essence of Freeda.

Collaborative Design Process

The redesign process was a collaborative effort between Tuma and the Freeda team. This close cooperation ensured that the new visual identity would authentically reflect the school’s values and vision. The team aimed to create a brand that is not only modern and inviting but also inspiring and effective in conveying Freeda’s educational mission.

Key Elements of the New Visual Identity

1. Friendly Illustrations: The updated identity features illustrations that capture the essence of the student experience at Freeda. These visuals add a personal and welcoming touch, making the brand feel more relatable and engaging.

2. Expressive Colors: A vibrant color palette was chosen to reflect the dynamic and energetic atmosphere of the school. These colors help convey a sense of enthusiasm and joy in learning, aligning with Freeda’s commitment to a positive educational journey.

3. Modern Typography: The typography used in the new branding is both expressive and modern, enhancing the brand’s unique character. It ensures readability and adds a contemporary flair to the overall design.

4. Dynamic Design System: The new design system is versatile and cohesive, allowing for consistent application across various platforms and materials. This ensures that Freeda’s visual identity remains strong and recognizable in all contexts.

The updated visual identity for Freeda Language School not only modernizes the brand but also reinforces its commitment to providing a joyful and effective educational experience. The new design makes learning at Freeda both inviting and inspiring, appealing to students from around the world.

Looking ahead, this revitalized brand identity aligns seamlessly with Freeda’s vision for the future. It positions the school as a leader in language education, ready to continue attracting and inspiring students globally. The collaboration between Ilía Tuma and Freeda exemplifies how thoughtful design can enhance and elevate an educational brand.