by abduzeedo
Discover how GOCA's branding and visual identity, crafted by Athletics, bridges the gap between Asian and American art scenes.
The art world is a vibrant tapestry of cultures, styles, and perspectives. GOCA, a Gallery of Contemporary Art with a strong focus on emerging Asian artists, understands this concept deeply. Their mission is to foster cultural exchange through art, connecting diverse sensibilities and inspiring new ways of seeing the world. And at the heart of this mission lies a striking visual identity, masterfully crafted by the design studio Athletics.
A Wordmark that Speaks Volumes
GOCA's brand identity is a testament to the gallery's commitment to balance. It embodies the warmth and approachability of a space dedicated to living artists while respecting the established conventions of the New York art world.
The wordmark itself is a study in contrasts. Inspired by the bold lines and sharp corners of katakana characters, it exudes a sense of dynamism and modernity. Yet, the rounded forms and balanced composition lend it a welcoming, approachable feel. The central 'O,' cleverly utilized as a dynamic spotlight, further emphasizes the gallery's focus on showcasing individual artists.
Nestled beneath the High Line in Chelsea, GOCA's physical space is a bridge between continents. The long hall with its striking skylights becomes a canvas for the visual identity to unfold. Information graphics and environmental branding elements, including glass installations, adorn the space, guiding visitors and adding visual interest. Generative patterns derived from the wordmark create a cohesive visual language that extends across various touchpoints.
A Digital Experience that Mirrors the Physical
The GOCA website seamlessly translates the gallery's mission and visual identity into the digital realm. Vibrant animations and dynamic shapes drawn from the logo create a living, breathing online experience. Showcases of current exhibitions, artist stories, and featured pieces tell the gallery's story with vivid detail, inviting visitors to explore further.
GOCA's brand identity is more than just a visually appealing design. It's a strategic tool that effectively communicates the gallery's mission, values, and personality. By seamlessly blending Asian and Western design influences, GOCA's branding creates a welcoming space for cultural exchange and artistic expression. It's a testament to the power of design to connect people, ideas, and cultures.
Explore the work of Athletics, the design studio behind GOCA's branding at https://athleticsnyc.com/
