Maryan Ivasyk shared a branding and UX design for IKOS, a Ukrainian family shoe company based in Lutsk. Some time ago, they came to Maryan with a request for rebranding. After the brand session and workshop, the design team decided to slightly change the logo and completely redesign the visual language of the brand. Also, they developed a new tag line for the company
"The value of each pair of shoes is in the responsibility"
The company has several categories of shoes, and we decided that it would be good to visually separate them by adding a small graphic element. For the women's collection, we have developed a flower that works very well on the shoes as an additional element. And at the same time we came up with a system of how to present other categories.
A new category that has appeared in the company is sneakers. They must be universal, for calm and active movement. And besides additional graphic signs for this category, the task was also to design them from scratch. So after weeks of calls and tons of sketches we made them.
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