Discover Ivy+Partners’ new identity by Xolve Branding, a bold, fluid system blending movement, resonance, and cultural fluency across Southeast Asia. 

In Vietnam’s fast-shifting communications landscape, Ivy+Partners has carved out a space defined by energy, storytelling, and cultural resonance. As the consultancy grew, working with brands shaping conversations across Southeast Asia, it recognized the need for a refreshed identity that could match its momentum.

Enter Xolve Branding, the creative force behind Ivy+Partners’ new system. The rebrand isn’t about a logo swap; it’s about translating intent into form. The boldness that powered Ivy+Partners’ early days remains intact, but now it’s harnessed through a visual language that feels sharper, more fluid, and more strategically consistent.

A system that moves with the work

The updated identity builds on the idea of “resonance”- communications as energy in motion. Fluid, custom graphic forms act like echoes of conversation and collaboration, flexing across digital, print, and environmental applications. The result is a system that feels alive: structured enough to guide, yet open enough to evolve with each new story Ivy+Partners tells.

Color plays its own starring role. Anchored by a vivid yellow, the palette expands with secondary hues that balance versatility with cultural fluency. A refined gradient effect underscores the firm’s ethos: ideas become stories, stories spark moments, and moments grow into movements.

Typography ties it together. FT Regola Neue, with its geometric clarity and adaptable tone, strikes the balance between precision and approachability, a fitting voice for a consultancy that collaborates with emerging brands and multinationals alike.

Why it matters

For designers, Ivy+Partners’ refreshed identity is a reminder that branding in communications must be more than decoration. It’s about building a language that can travel across mediums, audiences, and markets without losing coherence. It’s about creating systems that are dynamic, not static.

With this rebrand, Ivy+Partners steps into its next chapter, one rooted in creative agility, impact-driven partnerships, and a visual identity that speaks with clarity while leaving room for resonance.