We are taking a look at a case study of a rebrand for Vodafone Soundbox and we have to be clear that the goal target audience are for people from the range of 16-24 years old.
holy ™ is an agency of all sorts of services, from branding all the way to the user interface design. Based in Athens, Greece, they shared on their Behance, a major rebranding & UI/UX for Useberry. They have revamped their entire look from visual identity, UI/UX, iconography, illustrations, animations and even copywriting. Useberry is an intuitive user-testing tool, which provides codeless prototype analytics. Props to the entire team at holy ™ for this amazing work, I love the fact they used the Inter UI font by Rasmus Andersson. I also appreciate the fact they shared UI design for the results page for example. Something we dearly get to see on published projects, usually we rarely get passed the "sign-up onboarding".
A great challenge though was useberry platform’s UI/UX design, which not only needed to be light, clean and intuitive, but also able to address design community’s claims for functional and good design.