Marriott Bonvoy Outdoors: Design-Driven Travel & Adventure

09/30 — 2025

by ibby

Marriott Bonvoy launches Outdoors, a design-forward platform and Outdoor Collection connecting travelers to curated stays and adventure experiences.

Marriott just unveiled something big, and it’s not your typical loyalty perk or hotel expansion. With Marriott Bonvoy Outdoors, the hospitality giant is repositioning itself in the growing intersection of travel, design, and outdoor culture. The new platform allows travelers to plan trips not just by destination, but by what they love to do, whether that’s skiing in Verbier, paddle boarding in Banff, or diving off the coast of Belize.

For the design-minded traveler, this feels like a step beyond logistics into lifestyle.

The Outdoor Collection: A New Design Lens

The launch also includes the Outdoor Collection by Marriott Bonvoy™, a curated brand within the brand. Think cabins tucked into forests near national parks, or boutique hotels perched dramatically on cliff edges, each property balancing access to nature with the essentials of good hospitality like hot water and comfortable beds.

Two inaugural partners define the range:

Postcard Cabins — Scandinavian-inspired escapes within two hours of major U.S. cities. Private firepits, clean-lined interiors, and a “disconnect-to-reconnect” ethos.

Trailborn Hotels — Boutique properties in bucket-list destinations like the Blue Ridge Mountains, Grand Canyon, and Wrightsville Beach. Their architecture and programming connect directly to the landscapes they’re embedded in, with guided excursions and tailored field guides as part of the stay.

In a hospitality world that often leans heavily on repetition, this collection signals a move toward site-specific design: spaces that embrace place, culture, and materiality while staying cohesive as a brand.

Experience as Design

The platform isn’t just about accommodations. Marriott Bonvoy is layering in curated Moments, collaborations with Outside Interactive and outdoor storyteller Dylan Efron. Expect hiking the Kauai coastline, kayaking through Hanalei Bay, or snorkeling in Belize, all offered as immersive experiences.

Efron is also fronting the Drop Pin Challenge, a 20-stop treasure hunt across the U.S. and Canada. The physical pins double as symbols of exploration and gamified branding, another clever nod to how design can transform even a loyalty campaign into something experiential.

Why This Matters

For Abduzeedo readers, the launch underscores how design thinking is reshaping hospitality. No longer just about polished interiors or logo systems, hospitality brands are embracing ecosystems of experience. With Marriott Bonvoy Outdoors, design manifests in touchpoints ranging from a minimalist cabin to the typography of a field guide, to the way a digital platform organizes your next adventure.

In short: Marriott is betting that the future of travel is less about check-in counters and more about curated connections to the world outside.