Explore the branding and visual identity of Metasequoia, a company focused on optimizing and scaling businesses.

The branding and visual identity for Metasequoia immediately capture attention with their simple elegance and striking use of color. Designed by Jarosław Dziubek, the design features a unique blend of serif and sans-serif fonts, creating a harmonious balance between classic and modern aesthetics. The color palette, with its light blue, pink, green, and yellow hues, adds a playful yet sophisticated touch, further enhancing the brand's visual appeal.  

The logo itself is a clever combination of the company name and an arrow pointing upwards, symbolizing growth and progress. This minimalist design is both memorable and effective in conveying the company's mission to help businesses optimize and scale. 

Dziubek's design extends beyond the logo, creating a cohesive visual identity across various applications. The business cards, for example, are a beautiful example of how the color palette and typography work together to create a striking and professional impression. The use of different color combinations for each employee adds a unique touch while maintaining a consistent brand identity.

The branding also translates seamlessly to other applications, such as lanyards, stationery, and even clothing. The consistent use of the logo, color palette, and typography ensures that the brand is recognizable and memorable across all touchpoints. 

One particularly interesting aspect of the branding is its use in environmental graphics. The logo and tagline, "Optimize & Scale," are displayed prominently on a large billboard, creating a bold and impactful statement. This use of large-scale graphics further reinforces the brand's message and helps to create a strong visual presence.

Overall, the branding and visual identity for Metasequoia are a testament to Dziubek's design expertise. The simple yet elegant design, combined with the striking use of color and typography, creates a brand that is both memorable and effective in conveying the company's mission.  

See more of Jarosław Dziubek's work on Redkroft: https://redkroft.com/en/home/

Branding and visual identity artifacts