Implus Rebrand: Modernizing Branding and Visual Identity

Explore the refreshed branding and visual identity of Implus, emphasizing a human-centric, dynamic, and modern design.

When Implus decided it was time to refresh its brand, the goal was clear: update the branding while staying true to the company’s corporate roots. To achieve this, Rosie Lee and Against Time collaborated on a brand overhaul that embraced Implus’ people-focused mission, creating a more dynamic and modern visual identity. The result is a refined yet impactful rebrand that reflects Implus’ commitment to both its employees and customers.

Implus, a company that houses multiple sub-brands, needed a rebrand that communicated both its practicality and its human-centered values. Against Time led the charge by first producing a solid brand strategy that informed the rest of the creative process. With this new strategy as a foundation, Rosie Lee set out to revamp the visual and verbal identity, ensuring that every aspect aligned with the company’s people-centric mission.

This process involved a close look at tone of voice, internal and external communications, and the core mission of Implus. These elements would not only define the company’s new visual identity but also shape how it positioned itself to clients and employees.

One of the most distinctive elements of the Implus rebrand is the redesigned logo. Rosie Lee and the design team focused heavily on reimagining the “plus” symbol within the logo, exploring various iterations and sketches to find the perfect balance. The result is a symbol that captures the essence of positivity and growth while offering flexibility for staff personalization.

This personalization feature is a key part of Implus’ updated branding. Employees can now customize the “plus” on their own badges and company-branded apparel, fostering a sense of ownership and connection to the brand. This approach to branding not only strengthens employee engagement but also visually communicates the company’s dedication to its people.

The visual identity of Implus centers around organic shapes and a vivid blue color palette. These choices were made to balance the corporate nature of the brand with a sense of human warmth and approachability. The organic shapes in the graphic system are symbolic of growth and continuous improvement, both key values of the Implus brand.

The use of a bright, bold blue further strengthens the visual identity by conveying trust, professionalism, and energy. This bold palette ensures that Implus stands out in a crowded marketplace while maintaining a clean, professional appearance that appeals to both corporate and consumer audiences.

One of the biggest challenges of the Implus rebrand was to modernize the look without abandoning the company’s corporate roots. The rebrand needed to offer continuity, ensuring that existing customers and employees felt a sense of familiarity, even with the new updates. Rosie Lee achieved this by retaining key elements of the original design, such as the recognizable “plus” symbol, while modernizing the overall look with clean lines and updated typography.

The resulting brand identity is both practical and modern, with a utilitarian aesthetic that mirrors the functionality of Implus’ products. By focusing on simplicity and ease of application, the new identity works seamlessly across different platforms and sub-brands, making it versatile for a company with such a wide reach.

In today’s branding landscape, a logo and visual identity need to be versatile, working across multiple applications from digital platforms to physical products. For Implus, it was particularly important to ensure the logo could be adapted across its various sub-brands without losing its impact.

To address this, the design team introduced a flexible graphic system that could be easily applied to different contexts. Whether on employee badges, product packaging, or the company’s digital presence, the new branding feels cohesive and professional. This flexibility ensures that Implus can continue to grow and adapt while maintaining a strong, unified identity.

The Implus rebrand by Rosie Lee perfectly balances practicality with modern design, providing the company with a refreshed look that aligns with its people-focused values. The redesigned logo, with its emphasis on personalization and positivity, fosters stronger employee engagement, while the organic shapes and bold blue palette reinforce Implus’ mission of continuous improvement.

For businesses considering a rebrand, the Implus case shows the importance of aligning visual identity with core values. A well-executed rebrand doesn’t just change how a company looks—it enhances how the brand is perceived both internally and externally, making it more relevant and impactful in today’s competitive market.