Motion Design & Light Effects for Coca-Cola Energy

05.17.20

abduzeedo

Found Studio, The Dink and Ryan Locke shared a motion design project they did for Coca-Cola Energy. I don’t know much about the drink or the project, but when I saw the light effects I was sold! You all know how much I love that. I believe I wrote a few Photoshop tutorials in the past exploring the same idea of neon lights. Time has passed and of course the quality of the renderings and effects have improved drastically. Just look at the stills and video below.

R&D for Coca-Cola, exploring the visual identity of their new product, Coca-Cola Energy. Experimentation led, the project focused on developing the balance between the photorealism of the ice cold can and the character of the energy waves surrounding it. - Fond Studio

Motion Design

Video

Stills

Written by

Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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