Amanda Macedo AKA @amlight shared a beautiful art direction project she did for Office Depot. In 2019, Office Depot placed private brand at the forefront of the company’s growth strategy. With this, the digital team was tasked with creating a dedicated experience on the site to bring customer awareness to the company’s full private brand portfolio.
I led a three-day offsite photoshoot to capture the unique value of each brand—highlighting products across a diverse array of categories, from plastic cutlery to furniture and tech accessories—all while elevating the overall Office Depot brand image and maintaining a consistent feel to the experience itself.
For more information make sure to check out Amanda’s website at gotohappyport.com also follow here on: