art direction

A selection of Slack Brand Design Projects

It has been quite a little while since we last shared the work from Russell Shaw, an art director, designer and illustrator from San Francisco, CA, USA. We are happily sharing a selection of his brand design projects over Slack during 2017-2018.

Art Direction for the North Face Winter Catalog (2018)

Since it's winter on this part of the world, I thought it would be great to share the 2018 North Face Winter Catalog, art direction by Hybrid Studio. A creative studio based in San Francisco, CA, USA, they have been lucky enough to work with a brand like North Face but also with The North Face Athletes: Conrad Anker, Jimmy Chin, Savannah Cummins, Alex Honnold, Anna Pfaff and Cedar Wright.

Art Direction for the Web Experience of AXA

More and more designers weighed in on how sites are all looking the same and it's true. UX has been taking such a huge endeavor in our industry and surely becoming a standard in terms of priorities within companies and organizations who are building bigger teams to raise this effort. Providing the best experience is now more important than ever. That's why I truly think the importance of an Art Director will still remain in the design process and act as a key player.

Motion Design & Art Direction for Microsoft Office 365

Microsoft has been making quite a buzz lately with the release of the new icons for Office 365. Now they are back alongside with the folks from Tendril, a creative studio based in Toronto, Canada. They created a film for the Microsoft Ignite Conference that showcased the new Office 365 Suite on different and interesting aspects.

Art Direction & Set Design for Korean Air Campaign: Go Korean

Let's mix things up a little with this feature as we are taking a look at the Art Direction and Set Design for Korean Air campaign: Go Korean. The agency behind this client is Ogilvy Shanghai but we are admiring instead the work of the production team which was L'Éloi Productions. A talent agency and production house located in my hometown in Montreal, QC, Canada for which I had the opportunity to visit. For their work on this campaign, as you can judge by the behind-the-scenes.

Art Direction & Illustration: The Flavors of World Cuisines

We are sharing the work from Omar. Aqil and Duck Knees who have worked with Expedia on both respectively on Art Direction and Ilustration. Based on the concept of Synaesthesia (which is a form of a condition.) that you can sense the causes of an involuntary reaction in one or more of the other senses. Based on that personal experience, you get such a great idea and in the end, it's such an explosive concept worth taking a look at. Props for their work!

No Logo Logo! Brand Identity for Something

Motherbird, a design studio from Australia created an amazing brand identity for the London based content agency Something. As they describe, it's a no logo logo and the awesomeness lives in the simplicity as you can see on the comps below. It reminds me a bit of the rebranding of MySpace, that used similar concept. This one is way edgier, at least when we talk about the branding system overall. Enough said, get inspired with the images below.

Art Direction for Nike Epic React Flyknit

Santi Zoraidez and Facu Labo shared a beautiful art direction post on Behance. It's for the new and revolutionary Nike Epic React Flyknit. I am a Nike Running user and I remember seeing some promos about these new shoes and was always very impressed by the quality of the art direction and imagery. Now that I know who did it, it's more than necessary to feature them.

Clever Art Direction for Coke Advertising

Coke Bubbles is an advertising and art direction project shared by Sascha Kuntze, Aditya Hariharan from Dubai and Hugo Rochette from London. It's the type of art direction I get really excited about because it is a clever example of photo-manipulation. Everybody is familiar with the Coke bubbles but the idea of making them using photo of a crowd was quite unique and very creative.

Art Direction: Nike RT Illustration

Let us share this beautiful collaboration for a series of an illustration entitled: Nike RT. Obviously, for NikeLab Dunk x RT Launch, they worked at creating the iconic sneaker model. With a mixture of different mediums like Photoshop, Luxology Modo, Blender 3D, Maxon Cinema 4D, and Octane. To give a shout to some of the credits, the direction was done by Ditroit. Art direction by Salvatore Giunta, Pietro Furbatto, and design by Salvatore Giunta, Cristian Acquaro, Pietro Furbatto. For anyone who appreciates the brand Nike, you will love this series!

Les Petits Frères Charitable Organization: Branding Love by Felix Renaud

If you're looking for an instant mood enhancer halt now and enjoy the beautiful work of Felix Renaud for Canadian charitable organization Les Petits Freres. Renaud was tapped to shoot a calendar for this most heartwarming charity that seeks to provide companionship for elders by providing a caring, committed extended family around them dedicated to alleviating their isolation. The uplifting imagery and vibrant color palette do wonders in highlighting the subjects and their gravitas. We love everything about this campaign and the charitable organization it supports.

Stylish Motion Design for Linkedin Profinder 

Linkedin Profinder is a service provided by Linkedin that helps local businesses hire top freelance professionals. Together we crafted this visual direction and narrative that would live across a variety of platforms. To promote the service James Heredia, Casey Laiolais, Drew Nelson and Jeff Moberg create a beautiful set of motion design work featuring 3D and super stylish art direction that makes everything look like were made out of paper with photo realistic lightning. The result is simply beautiful. Check out after the break.

lg2 Blends Tradition With Modernity at Taverne Louise

We're just smitten with the work by lg2 for Taverne Louise in Quebec City. lg2 is Canada's largest independent creative agency specializing in innovation, strategy, packaging, branding and design just to name a few areas of their expertise. The brief for Taverne Louise - develop a logo and an aesthetic identity for a new restaurant whose name and menu are at the crossroads of tradition and modernity. Taverne Louise is situated in Québec City’s Old Port, right in front of its namesake, Bassin Louise.

Art Direction & Illustration: Black Friday, BEWARE!

It's finally the end of the Black Friday and Cyber Monday craze, aren't you glad that is over?! WE got hammered in our inboxes from the pre-sale, actual sale, extended and never-ending sales. After all of this, did you buy anything? Was it worth it? This is exactly the intention behind this illustration series by Tough Slate Design, what you think? I think it's a true representation of our rage for discounted prices for a limited time.

Interior Design Love: Vancouver's La Glace Ice Cream Shop

We're smitten with creative ideas agency Arithmetic's branding work for La Glace, a gourmet ice cream shop located in Vancouver. The team tapped into the notion that life’s best moments are bettered when cherished together as the core sentiment to express through the design details.

Behind the Art Direction & Brand Identity of Blade Runner 2049

Seriously bummed that the movie Blade Runner 2049 didn't perform well as expected. With a settlement of a high score from most well-known movie blogs and critics out there but still wasn't enough. On the other hand, I was always intrigued by the team who collaborated on the art direction & whole brand identity; behind such a great movie and at this scale as well. We are taking a look at Stanley Sun and his team over at Concept Arts Studios.

Art Direction & Graphic Design: Under Armour | Cal

I won't hide it, I am a huge fan of Under Armour. I am a fan of their brand, material quality and particularly the collaboration work they do. Let's take a look at this one especially done for Cal. The first public university in the beautiful state of California, we are taking a stroll into a rebranding effort was made from logos, messaging, to photography was up for a refresh. It's a beautiful and yet a playful result!

Interior Design Love: Singapore's Suzette Dessert Bar

We fell in love with the interiors of Suzette, a retro chic inspired dessert bar in Singapore's Marina Bay. Not only a haven for those with a weak knee for sweets, this bite sized shop is also eye candy for anyone with a love for interiors. Enter Suzette and you will be greeted by a bar made up of customized terrazzo slabs creating a unique focal point of the shop. We're also digging the rich teal and blush color palette with copper and concrete peppered in at all the right spots.

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