Let's mix things up a little with this feature as we are taking a look at the Art Direction and Set Design for Korean Air campaign: Go Korean. The agency behind this client is Ogilvy Shanghai but we are admiring instead the work of the production team which was L'Éloi Productions. A talent agency and production house located in my hometown in Montreal, QC, Canada for which I had the opportunity to visit. For their work on this campaign, as you can judge by the behind-the-scenes. They are not using CGI, they instead literally build their own colossus sets. You can't advocate but to appreciate all the work that goes into their process in order to achieve unique results. More Links L'Éloi Productions Behance Ogilvy Shanghai Approached by Korean Air for their graphic and playful aesthetic, LM Chabot and Camille Boyer flew to Seoul to shoot the air transporter’s international photo campaign: Go Korean. Project Gallery Behind-the-scenes Credits Photographer: LM CHABOT Art Director: CAMILLE BOYER Retouching: VICTORIA LORD Client: KOREAN AIR Agency: OGILVY SHANGHAI Production: L'ÉLOI
We are sharing the work from Omar. Aqil and Duck Knees who have worked with Expedia on both respectively on Art Direction and Ilustration. Based on the concept of Synaesthesia (which is a form of a condition.) that you can sense the causes of an involuntary reaction in one or more of the other senses. Based on that personal experience, you get such a great idea and in the end, it's such an explosive concept worth taking a look at. Props for their work! Credits Learn more about Omar. Aqil Learn more about Duck Knees Art Direction & Illustration
The biggest challenge we all facing when it comes to create products and services is to try to make truly unique and worth checking out. It the idea of turning something mundane into a something very special. It's not easy and that is the reason there are so many creative types of work. From art direction, photography, graphic design and many others. For this post I'd love to feature the amazing photography work that Kimmo Syvari did for Metsä Wood for the Can Kerto project. He turned simple planks of wood into something really stylish. For a moment I thought they were buildings or architecture photos. Anyways. Check out the examples below. Credits Client: Metsä Wood Senior VP, Business Development, Metsä Wood: Mikko Saavalainen Agency: hasan&partners Account Manager: Reino Tikkanen Design Director: Joseph Bayne Art Director: Alfonso Arbós Sandalinas Graphic Designer: Mikko Oksanen Copywriter: Mick Scheinin Production Company: Koski Syväri Photographer: Kimmo Syväri 1st AC: Melvin Torrens For more information about Kimmo Syvari make sure to check out http://www.kimmosyvari.com/ Photography
Motherbird, a design studio from Australia created an amazing brand identity for the London based content agency Something. As they describe, it's a no logo logo and the awesomeness lives in the simplicity as you can see on the comps below. It reminds me a bit of the rebranding of MySpace, that used similar concept. This one is way edgier, at least when we talk about the branding system overall. Enough said, get inspired with the images below. Brand Identity Brand Identity Creative Direction Verbal Branding Copywriting What if we helped the brain subconsciously brand for you? What if there was no logo, and we were left to fill in the gaps? Research shows that we learn far better by doing and participating than watching passively. So why not have the audience participate? This is exactly what we did for London based content agency Something. It’s all in the name Something — A thing that is unspecified or unknown. It can mean anything or nothing at the very same time. Through this logic we decided to reinvent the expected delivery of a logo. Typically, you see a logo, identify it and make associations, rarely saying the brand out loud. By censoring the logo and incorporating it into language we encourage the audience to fill in the gaps placing Something in the subconscious through the conscious. Who says we can’t have fun? A brand built around language provides us with limitless opportunities to play, evolve and even provoke. Oozing with personality and allowing us to flex our funny bones, Something will challenge you to think but should not be taken too seriously.
Santi Zoraidez and Facu Labo shared a beautiful art direction post on Behance. It's for the new and revolutionary Nike Epic React Flyknit. I am a Nike Running user and I remember seeing some promos about these new shoes and was always very impressed by the quality of the art direction and imagery. Now that I know who did it, it's more than necessary to feature them. So happy to have been approached by Nike to be part of the successful campaign releasing the new and revolutionary Epic React Flyknit! Long working hours and passion for work it was the formula to bring this project to life! Years ago when people asked: "What's one of your career’s biggest dreams?" I used to say "I would love to work for Nike". So, here I am! Doing fun stuff for this great brand together with nice people, and it feels great! Art direction Directed by Santi Zoraidez Art Direction & Design: Santi Zoraidez Lead Animation: Facu Labo Additional Animation: Edward Chiu / Diego Diapolo / Javier Bianchi Client: Nike Global Running
Coke Bubbles is an advertising and art direction project shared by Sascha Kuntze, Aditya Hariharan from Dubai and Hugo Rochette from London. It's the type of art direction I get really excited about because it is a clever example of photo-manipulation. Everybody is familiar with the Coke bubbles but the idea of making them using photo of a crowd was quite unique and very creative. At first I didn't get it but when I payed better attention it was like the FedEx logo. That's the reason we are featuring it here. Enjoy it! Art direction Chief Creative Officer: Paul Shearer Executive Creative Director: Ramzi Moutran Creative Director: Sascha Kuntze Art Director: Hugo Rochette Copywriter: Aditya Hariharan Photographer: Daniel Botezatu Photographer: Jelena Jankovic Retoucher: Litematter Retoucher: Ramadan Ibrahim Business Director: Tarek Shawki Senior Account Manager: Amy ElAskary Marketing Manager: Effie Kontopolou IMC Manager: Islam ElDessouky Media / Connections Manager: Sherif Ghanem
Let us share this beautiful collaboration for a series of an illustration entitled: Nike RT. Obviously, for NikeLab Dunk x RT Launch, they worked at creating the iconic sneaker model. With a mixture of different mediums like Photoshop, Luxology Modo, Blender 3D, Maxon Cinema 4D, and Octane. To give a shout to some of the credits, the direction was done by Ditroit. Art direction by Salvatore Giunta, Pietro Furbatto, and design by Salvatore Giunta, Cristian Acquaro, Pietro Furbatto. For anyone who appreciates the brand Nike, you will love this series! On the occasion of the NikeLab Dunk Lux x RT launch, we recreated this iconic sneaker model using distinguishing elements of contemporary pop culture, hence marking the undeniable bond between sports and the high-end street style of Riccardo Tisci. These visual reproductions were featured in "We believe in the power of love" - a short movie shot by Luca Finotti during the Dunk Lux campaign. Credits Direction: Ditroit Art Direction: Salvatore Giunta, Pietro Furbatto Design: Salvatore Giunta, Cristian Acquaro, Pietro Furbatto Modeling: Giovanni Mauro, Riccardo Bancone Lighting and Shading: Claudio Gasparollo Producer: Ada Korvafaj Director & Art Director: Luca Finotti Production Company: Section80 Producer: Luca Degani More Links See the full project on Behance Art Direction & Illustration
If you're looking for an instant mood enhancer halt now and enjoy the beautiful work of Felix Renaud for Canadian charitable organization Les Petits Freres. Renaud was tapped to shoot a calendar for this most heartwarming charity that seeks to provide companionship for elders by providing a caring, committed extended family around them dedicated to alleviating their isolation. The uplifting imagery and vibrant color palette do wonders in highlighting the subjects and their gravitas. We love everything about this campaign and the charitable organization it supports. We hope this inspires you all to embrace the elderly, say hello, wave goodbye as you never know how far that small gesture may go.
Baillat. Studio published a post on their Behance profile showcasing the Art Direction and Photography work they did for the Soubois for the Grand Prix F1 in Montreal last year. I love everything about the style and mood that they set. The light and colors bring this nostalgia feeling and it also has this 70s look. I selected a few inspiring images to share here with you. Check them out! Bailat. Studio is a graphic design and communication studio from Montreal, Canada. They have a beautiful portfolio in graphic design and photography. I highly recommend you to check them out at http://baillat.ca/ Art Direction and Photography
Linkedin Profinder is a service provided by Linkedin that helps local businesses hire top freelance professionals. Together we crafted this visual direction and narrative that would live across a variety of platforms. To promote the service James Heredia, Casey Laiolais, Drew Nelson and Jeff Moberg create a beautiful set of motion design work featuring 3D and super stylish art direction that makes everything look like were made out of paper with photo realistic lightning. The result is simply beautiful. Check out after the break. Credits Art Direction: James Heredia Design & Animation: James Heredia & Casey Latiolais Lighting & Texturing: Drew Nelson Sound Design & Mixing: Jeff Moberg Motion Design and Art Direction
Chiclets, the candy-coated gum brought to us by the Cadbury company, brings back such great memories and flavors of my youth so when I stumbled upon this latest work for Chiclet by Cairo based Amro Thabit I just had to share. Introduced in 1900, this iconic gum is still distributed in limited supply across the globe. We're hoping Amro's work puts the brand back on the map in a bigger way for today's youth to appreciate. Scoop more on the project and corresponding work below. ABOUT THE CAMPAIGN CHICLETS, NEVER GETS OLD! chiclets has always had a place on every shelf; here, there & everywhere. the true definition of an all-time classic.. chiclets decided to embrace a young spirit sticking to its old soul. now targeting the younger generation, a more vibrant package design was born. by turning chiclets iconic half-circle into five different mouth-shaped designs. Inspired by the originality of the older packs, i took the existing undefined shape and transformed it into a mouth.To bring this further, i injected modern & personalized elements, giving the new packs a retro look; a look appreciated by teens. i gave each of the five flavors a personality, a distinct character, using differentiating colors & elements such as piercing, mustache, braces... The five packs are not only visually distinct; each one a character that is reflected by their look & speech. The one trait they all have in common is a sense of humor.
We're just smitten with the work by lg2 for Taverne Louise in Quebec City. lg2 is Canada's largest independent creative agency specializing in innovation, strategy, packaging, branding and design just to name a few areas of their expertise. The brief for Taverne Louise - develop a logo and an aesthetic identity for a new restaurant whose name and menu are at the crossroads of tradition and modernity. Taverne Louise is situated in Québec City’s Old Port, right in front of its namesake, Bassin Louise. Named in the honor of Queen Victoria’s daughter, a significant figure in Canada's history, the logo reflects the restaurant’s menu, putting a modern spin on tradition. We most adore how the team at lg2 has taken Louise’s royal coat of arms and distilled it to its geometrical essence. The “O” wears an understated crown and omnipresent royal colours of gold and black give it an attractively regal air. Enjoy this delicious look at branding done right.
It's finally the end of the Black Friday and Cyber Monday craze, aren't you glad that is over?! WE got hammered in our inboxes from the pre-sale, actual sale, extended and never-ending sales. After all of this, did you buy anything? Was it worth it? This is exactly the intention behind this illustration series by Tough Slate Design, what you think? I think it's a true representation of our rage for discounted prices for a limited time. Located in Kiev, Ukraine, Tough Slate Design is a branding & advertising agency. Their Behance profile is filled with different genre of projects, definitetly check it out! Black Friday makes prices so attractive that nothing can stop the consumer in his buying rage. No matter how dangerous it could be — poisoned by the vivid acid-looking mushrooms, bitten by the deadly snakes or swallowed by the evil plants. Only we can do is to warn — prices are really dangerous! Credits Dima Tsapko Roman Davydyuk Yaroslav Cherkunov Sergii Shakh Oksana Zmorovych More Links Learn more about Tough Slate Design at toughslatedesign.com/ Follow Tough Slate Design's work on Behance Art Direction & Illustration
We're smitten with creative ideas agency Arithmetic's branding work for La Glace, a gourmet ice cream shop located in Vancouver. The team tapped into the notion that life’s best moments are bettered when cherished together as the core sentiment to express through the design details. You immediately taste the passion and heart that was poured into the work to create an emotional brand experience for La Glace from the interior design, furniture design, branding, custom packaging, wall mural art, art direction to the custom apron and uniform design, custom ice cream vessel design, brass menu board and retail signage. The most important emotional value was for the brand and all touch points to embody love and invite connection. The overarching inspiration for the art direction was born from a fascination of the mid-war transitional period between Art Nouveau and Art Deco and those details can be found throughout the space. The end result, a beautiful marriage of two distinct periods that connects and integrates different design movements in one gorgeous setting that results in a unique brand experience. We focused on harnessing sentimentality for the past - we leveraged the idea of nostalgia to create a space that would send people somewhere romantic and trigger positive memories. Elements such as brass, marble, the rounded bar and most of all, the colour mint evoke this notion.
Seriously bummed that the movie Blade Runner 2049 didn't perform well as expected. With a settlement of a high score from most well-known movie blogs and critics out there but still wasn't enough. On the other hand, I was always intrigued by the team who collaborated on the art direction & whole brand identity; behind such a great movie and at this scale as well. We are taking a look at Stanley Sun and his team over at Concept Arts Studios. Stanley Sun is working at Concept Arts Studios as their Senior Art Director. You should definitely check out his Behance for more movie projects like Dunkirk, Kong: Skull Island and more. Over the past 16 months we designed the movie logo, directed photoshoot concepts, and spent countless hours in Photoshop creating keyarts for marketing. Ranging from print materials like magazines and movie posters to digital/social sharable contents like Penn Station motion wall takeover and Snapchat. Hope you like it! More Links Learn more about Stanley Sun via Behance Learn more about Concept Arts Studios
I won't hide it, I am a huge fan of Under Armour. I am a fan of their brand, material quality and particularly the collaboration work they do. Let's take a look at this one especially done for Cal. The first public university in the beautiful state of California, we are taking a stroll into a rebranding effort was made from logos, messaging, to photography was up for a refresh. It's a beautiful and yet a playful result! Part of this project, we are looking at the work from Kirk Rous who is working at Under Armour as Art Director based in Baltimore, MD, USA. You should definitely check out his Behance for more of his projects. Cal was first. The first public university in the great state of California. They are the pioneers. They are the trailblazers who started it all. Same goes for Under Armour. When status quo was the status quo, they changed everything. Starting revolutions. Challenging authority. Being first. That’s what Cal and Under Armour have been doing since their respective day ones. Now, together, through passion, design, and the relentless pursuit of innovation, they fight to keep that revolutionary spirit alive. Credits Art Direction: Kirk Roush Photography: Sam Gordon Copy: Dane Rahlf More Links View the full project live on Behance Learn more about Kirk Roush Art Direction & Graphic Design
We fell in love with the interiors of Suzette, a retro chic inspired dessert bar in Singapore's Marina Bay. Not only a haven for those with a weak knee for sweets, this bite sized shop is also eye candy for anyone with a love for interiors. Enter Suzette and you will be greeted by a bar made up of customized terrazzo slabs creating a unique focal point of the shop. We're also digging the rich teal and blush color palette with copper and concrete peppered in at all the right spots. The result, a feminine space with just the right amount of edge. If you love the vibe as much as we do be sure to check out the folks over at The Strangely Good who we can thank for coming up for the overall look and feel. Bon Appetit!