Nowadays, I like to think that any brands/companies with an existence with more than two decades, with how advanced is today's technology and social media. They must be trying to re-invent how the users will or can interact with the future of the brand. Especially people that lands directly in the category: 'Millennials', it has been a growing demographic and changing their ways on how they pursue their buying needs.
We would like to share this tribute for the Dell Latitude created back in 1994 all the way to its present day. Behind this massive accolade, we have Joey Recoskie, a 2D/3D Motion Artist & Art Director working at Tendril. Shared through his art direction and motion work, we are taken on this magnificent journey to the past by honoring the present days of Dell.
Let's kick it off as I would like to share the work of Toby Ng for the branding project he worked for theDesk, a co-working space based in Hong Kong. Their mission is to provide a well-designed environment to work in, built on inclusive global and local communities mindset while enabling business growth for both its members and the surrounding neighborhood. Toby has done tremendous work on its logo identity that brings total simplicity and style at the same time. Let's take a dive in.
More and more designers weighed in on how sites are all looking the same and it's true. UX has been taking such a huge endeavor in our industry and surely becoming a standard in terms of priorities within companies and organizations who are building bigger teams to raise this effort. Providing the best experience is now more important than ever. That's why I truly think the importance of an Art Director will still remain in the design process and act as a key player.
Maria Grønlund has shared an elegant series titled: Waves of Light. This is a return to her insanely popular and game-changing project 'I speak fluid colors' she published back in 2013. Still in the atmosphere of a study in colors and Illustrator techniques based on Illustrator blends tweaked in Photoshop. The results are just as mesmerizing as she originally worked which is pretty upscaling.
Continuing my efforts on sharing 'automotive design' projects entirely made of CGI. Here we are with the Lamborghini Aventador by Praveen V S, an artist from Kottarakara, India. These are strikingly beautiful and similar to a real photograph, I mean just take a look at the details with from the interior. The lighting, textures, reflections, and the entire overall atmosphere.
I stumbled across the work of Aline Houdé-Diebolt and felt she would be a great feature on ABDZ. I wanted to share her project for Parmigiani Fleurier which is a Swiss brand of watchmakers. Simply titled: Parmigiani Fleurier, it's an ad campaign involved her craft in set design and paper cut design. The result is a fantastic mixture of minimal design flexed with basics colours like black and white.
Let's mix things up a little with this feature as we are taking a look at the Art Direction and Set Design for Korean Air campaign: Go Korean. The agency behind this client is Ogilvy Shanghai but we are admiring instead the work of the production team which was L'Éloi Productions. A talent agency and production house located in my hometown in Montreal, QC, Canada for which I had the opportunity to visit. For their work on this campaign, as you can judge by the behind-the-scenes.
Attico Trentasei has been giving me pure nostalgia with his 'Backup Days' series where he is revisiting graphical (yes graphical) explorations on storage devices from the past like the floppy disk for example. It's such a cool initiative since it is reminiscing the good old days where you had an appreciation for the typography, visuals and actually taking the time to pay attention to all the details. Check them out, they are really great and this might spark your inspiration somehow.
A couple of weeks ago, we have seen the buzzing news of Jessica Walsh stunning our industry by introducing her new studio &Walsh. She has been rocking our design industry for decades and it's really inspiring seeing her progress along the years and what it means for the next-gen. Speaking of Gen, we are featuring a campaign she was part of as 'art direction' for IZZE Sparkling Juice.
Albert Heijn is Holland's biggest supermarket chain and the rad folks from Studio Mals shared 9 very playful videos that unfortunately we can't share but you should definitely check the full project on their Behance. The videos are basically a creative take on simple questions we might have about food. Simple and it's delightful!
If you're looking for an instant mood enhancer halt now and enjoy the beautiful work of Felix Renaud for Canadian charitable organization Les Petits Freres. Renaud was tapped to shoot a calendar for this most heartwarming charity that seeks to provide companionship for elders by providing a caring, committed extended family around them dedicated to alleviating their isolation. The uplifting imagery and vibrant color palette do wonders in highlighting the subjects and their gravitas. We love everything about this campaign and the charitable organization it supports.
When a time comes with TV shows like Stranger Things and the slow comeback of BH90210 bringing the 90s nostalgia to a broader and newer audience. Office Milano is sharing their new Super Collection of notebooks Write Sketch &. Everything is here, the colours, the style, the patterns and that nostalgia.
Javier Tommasi is an art director & 3D Animator currently based in Buenos Aires, Argentina. He shared on Behance, a lovely project for Watch 11 for which involved art direction and motion design. Using Maxon Cinema 4D, you just gotta appreciate the details on the lighting and textures. One more thing I do appreciate is the effects used to reflect on the character at hand. I think you will like it too.
For #PrideMonth, Rosie Lee shared the campaign they worked for Nike BETRUE. The message was clear, conceive a campaign that was both iconic, celebratory and visually halting. They needed to stand out and guarantee the BETRUE message was heard, loud and clear. And they did, Rosie Lee is a creative agency based in beautiful London, United Kingdom. Make sure to give it a look and follow their work on Behance.
Linkedin Profinder is a service provided by Linkedin that helps local businesses hire top freelance professionals. Together we crafted this visual direction and narrative that would live across a variety of platforms. To promote the service James Heredia, Casey Laiolais, Drew Nelson and Jeff Moberg create a beautiful set of motion design work featuring 3D and super stylish art direction that makes everything look like were made out of paper with photo realistic lightning. The result is simply beautiful. Check out after the break.
Our pal Pawel Nolbert has been a long-time inspiring artist/designer/maker we featured on ABDZ. His project for VYVYD Studio is keeping its same caliber and we are sharing a series of brand visual Pawel worked on using 24 colors from their new collection. It's just stunning as usual and this kind of style is always pushing me to jump into 3D. I have been saying that for the last decade, for now let's enjoy this!
Tycho has been one of the biggest inspiration into my career and we had featured his work during the early days of ABDZ. Digging through our archives, I have found an article dated from 2008, Scott aka TYCHO is a California based musician. He started his career through his work as ISO50, and you should definitely check out the design of the current site, that hasn't changed much for the past decade.
Korolos from Korolos & Friends has shared with us through our Facebook, a cool project they have worked on for Smeaton Grange CrossFit from Sydney, Australia. Focusing on their branding and art direction; they worked at developing their brand and identity, concept and strategy, through to launch and campaign.
If you are a Spotify user, you must remember their insanely beautiful 2018 Wrapped where each year, this initiative will attract quite a buzz on social media. I personally loved the UI layouts and especially getting the data on which songs I listened the most during the past year. Imagine crossing 20+ millions of fans visited the campaign site on the first day alone. That's beautiful!