Mark Aver is a Sr. Creative Director at Nike based in Portland, OR, USA, he shared a pretty awesome advertising for Nike about sustainability. Featuring the floral art by Manu Torres, the purpose of this ad is to show the Nike Air VaporMax 2020 Flyknit is made from at least 50% recycled content by weight. It's a pretty interesting approach for a product and at the same time, the advertising around must be putting an extra touch on that fact.
I have been quite inspired by how light reflects and refracts lights and objects creating quite stunning visual effects. For this post I bring this project designed by Diller Scofidio + Renfro , The Tide includes a network of parks and spaces along a flowing pathway that follows the Thames. In collaboration with Droga5, the kinetic logo mark was designed, iterated and perfected to represent the variety of ways in which the location can be experienced while maintaining its free-flowing and liquid nature.
John Breen shared an awesome art direction project for Aimé Leon Dore, a fashion label based out of Queens, New York that takes particular inspiration from the personal roots of Italy and Greece.
Amrit Pal Singh has been creating a really creative and unique initiative. Titled: 'Toy Faces Library', it's a series of 3D avatars that you can use for your mockups, UIs and/or personal use. The part where it gets very unique is that Amrit puts in a great effort to provide the most diverse library possible with over 70+ unique 3D avatars and that library keeps growing and growing.
Diego Bellorin shared a beautiful project in digital and print format. Yes, that’s correct, you heard it right, print. The project is the 2019 Annual report for IKERBASQUE Basque Foundation for Science. What makes this project so cool for me is the abstract illustrations with a grit look. For some reason I love the style, the noise in the illustrations plus the overall style reminds me a lot of the 90s graphic design period. If you scroll down then you will also see supe clean infographics.
Excited to share some news from my hometown Montreal, Quebec alonside featuring the creative duo valleduhamel for their collaboration work for Katy Perry's Daisies. valleeduhamel consist of two supercharging creatives named Julien Vallée and Ève Duhamel (Salut la gang!) and their imaginative, innovative spirits has served them to work with some the biggest brands out there including Apple, Google, Korean Air, Hermès just to name a few.
I think this is going to break our visual pattern but this is totally worth it. This is the work from How Wei Zhong who art directed this massive campaign for Nike Shanghai in collaboration with the folks from ILoveDust. It's quite refreshing since first of all it's collaborative participation and obviously the end-result that is just purely vibrant and amazing. To share a little bit of background on this project (in their words). “Qiang Diao” is Chinese for confidence, swagger and game.
Nowadays, I like to think that any brands/companies with an existence with more than two decades, with how advanced is today's technology and social media. They must be trying to re-invent how the users will or can interact with the future of the brand. Especially people that lands directly in the category: 'Millennials', it has been a growing demographic and changing their ways on how they pursue their buying needs.
We would like to share this tribute for the Dell Latitude created back in 1994 all the way to its present day. Behind this massive accolade, we have Joey Recoskie, a 2D/3D Motion Artist & Art Director working at Tendril. Shared through his art direction and motion work, we are taken on this magnificent journey to the past by honoring the present days of Dell.
Let's kick it off as I would like to share the work of Toby Ng for the branding project he worked for theDesk, a co-working space based in Hong Kong. Their mission is to provide a well-designed environment to work in, built on inclusive global and local communities mindset while enabling business growth for both its members and the surrounding neighborhood. Toby has done tremendous work on its logo identity that brings total simplicity and style at the same time. Let's take a dive in.
More and more designers weighed in on how sites are all looking the same and it's true. UX has been taking such a huge endeavor in our industry and surely becoming a standard in terms of priorities within companies and organizations who are building bigger teams to raise this effort. Providing the best experience is now more important than ever. That's why I truly think the importance of an Art Director will still remain in the design process and act as a key player.
Maria Grønlund has shared an elegant series titled: Waves of Light. This is a return to her insanely popular and game-changing project 'I speak fluid colors' she published back in 2013. Still in the atmosphere of a study in colors and Illustrator techniques based on Illustrator blends tweaked in Photoshop. The results are just as mesmerizing as she originally worked which is pretty upscaling.
Continuing my efforts on sharing 'automotive design' projects entirely made of CGI. Here we are with the Lamborghini Aventador by Praveen V S, an artist from Kottarakara, India. These are strikingly beautiful and similar to a real photograph, I mean just take a look at the details with from the interior. The lighting, textures, reflections, and the entire overall atmosphere.
I stumbled across the work of Aline Houdé-Diebolt and felt she would be a great feature on ABDZ. I wanted to share her project for Parmigiani Fleurier which is a Swiss brand of watchmakers. Simply titled: Parmigiani Fleurier, it's an ad campaign involved her craft in set design and paper cut design. The result is a fantastic mixture of minimal design flexed with basics colours like black and white.
Let's mix things up a little with this feature as we are taking a look at the Art Direction and Set Design for Korean Air campaign: Go Korean. The agency behind this client is Ogilvy Shanghai but we are admiring instead the work of the production team which was L'Éloi Productions. A talent agency and production house located in my hometown in Montreal, QC, Canada for which I had the opportunity to visit. For their work on this campaign, as you can judge by the behind-the-scenes.
Attico Trentasei has been giving me pure nostalgia with his 'Backup Days' series where he is revisiting graphical (yes graphical) explorations on storage devices from the past like the floppy disk for example. It's such a cool initiative since it is reminiscing the good old days where you had an appreciation for the typography, visuals and actually taking the time to pay attention to all the details. Check them out, they are really great and this might spark your inspiration somehow.
A couple of weeks ago, we have seen the buzzing news of Jessica Walsh stunning our industry by introducing her new studio &Walsh. She has been rocking our design industry for decades and it's really inspiring seeing her progress along the years and what it means for the next-gen. Speaking of Gen, we are featuring a campaign she was part of as 'art direction' for IZZE Sparkling Juice.
Albert Heijn is Holland's biggest supermarket chain and the rad folks from Studio Mals shared 9 very playful videos that unfortunately we can't share but you should definitely check the full project on their Behance. The videos are basically a creative take on simple questions we might have about food. Simple and it's delightful!
If you're looking for an instant mood enhancer halt now and enjoy the beautiful work of Felix Renaud for Canadian charitable organization Les Petits Freres. Renaud was tapped to shoot a calendar for this most heartwarming charity that seeks to provide companionship for elders by providing a caring, committed extended family around them dedicated to alleviating their isolation. The uplifting imagery and vibrant color palette do wonders in highlighting the subjects and their gravitas. We love everything about this campaign and the charitable organization it supports.
When a time comes with TV shows like Stranger Things and the slow comeback of BH90210 bringing the 90s nostalgia to a broader and newer audience. Office Milano is sharing their new Super Collection of notebooks Write Sketch &. Everything is here, the colours, the style, the patterns and that nostalgia.