art direction

Red Envelopes - The Fortune Guardians Illustrations

On February 12, 2021, based on the Chinese lunisolar calendar. A vast quantity of people will be celebrating the 'Lunar New Year'. It's basically the new beginning of the calendar and it's worth celebrating its new cycle. This year gets a bit particular since we are still in the middle of a pandemic, obviously it changes the outcome somehow. But it doesn't mean you can't keep the traditions, they are important to educate and transcend the legacy to the younger ones.

Set Design & Art Direction for SBB Swiss Railways

I wanted to share a project about Switzerland, more precisely about its Swiss railway called 'SBB' for short and 'SBBCFF' as the country's federal railways. In Switzerland, SBB railways cover almost the entire country and it's an amazing way to travel within the country. I wanted to share a commercial by the folks at analogdigital.tv and kudos to the set design/art direction work by Natalia Mleczak. The commercial tells the story of the different ways of transportation available through SBB app and it's true!

Stunning Solar Scripts by Jesperish

Under the name of Jesperish is a freelance illustrator, graphic designer, and concept artist from the Netherlands, Noord-Brabant. Founded as a sole proprietorship in May 2010, Jesperish was born out of the founder's vision and ambition to create a graphic, illustrative, design agency for international online entrepreneurs. We are featuring today his series: 'Solar scripts', which is a personal exploration of the unknown. The series is warm and you can't help to think about what's going into the World.

Paper Olympics Athletes by Raya Sader Bujana

This is the time of the year, all the super athletes from around the world sprint to the mega world organization, the Olympics. An event that creates competition, teamwork, and years of testing their body to the max for that day. Now with the pandemic, the World is on standby and no one is exempt from it, even those athletes that bet everything they have for this day. 2020 push back Tokyo Olympics to summer 2021, and then again we weren't sure if it's still going to happen.

3D Movie Illustrations series by Roman Klco

Since the pandemic around the world, staying home and working from home is pretty much what we are all doing nowadays. Have you ever wondered how every person managed to live and work around their house? This tiny cubic house trend is everywhere, from 3d to illustrations to photographers, and architecture for small spaces is genuinely pleasant to look at. This artist captures it very nicely in 3D cubic spaces from famous movies we all know, oh movies, the feeling to be in a theater and watch a movie on the big screen. They are fond memories now.

Sacred animals by Abanam Ma

There's something about illustrations and painting altogether, it gives the illustrations another dimension and painting another depth that we have seen and can't stop to enjoy every time. We would like to feature a painter and an Illustration artist Abanam Ma from Beijing, China. Fuzing both creatives aspects together to create these modern ancient Chinese paintings that are absolutely wonderful. Based on sacred animals of the Chinese cultures and symbolism color palettes, he created these fascinating series that we are featuring today on abdz. Hope you will enjoy these!

Paper crafting by Tommy Perez

Let me introduce you to Tommy Perez's paper crafting. His papercraft catches my eye where I had to stop to have a closer look at it, won't you? The OCD in me had me smirk to his work, clean, sharp paper cut, and even tho it's just a picture but you can feel the paper texture through it.

Nike's Take on Sustainability - Trash by you

Mark Aver is a Sr. Creative Director at Nike based in Portland, OR, USA, he shared a pretty awesome advertising for Nike about sustainability. Featuring the floral art by Manu Torres, the purpose of this ad is to show the Nike Air VaporMax 2020 Flyknit is made from at least 50% recycled content by weight. It's a pretty interesting approach for a product and at the same time, the advertising around must be putting an extra touch on that fact.

Art Direction + Graphic Design for The Tide

I have been quite inspired by how light reflects and refracts lights and objects creating quite stunning visual effects. For this post I bring this project designed by Diller Scofidio + Renfro , The Tide includes a network of parks and spaces along a flowing pathway that follows the Thames. In collaboration with Droga5, the kinetic logo mark was designed, iterated and perfected to represent the variety of ways in which the location can be experienced while maintaining its free-flowing and liquid nature.

Art Direction for Aimé Leon Dore

John Breen shared an awesome art direction project for Aimé Leon Dore, a fashion label based out of Queens, New York that takes particular inspiration from the personal roots of Italy and Greece.

A diverse library of 3D avatars to inspire your creativity

Amrit Pal Singh has been creating a really creative and unique initiative. Titled: 'Toy Faces Library', it's a series of 3D avatars that you can use for your mockups, UIs and/or personal use. The part where it gets very unique is that Amrit puts in a great effort to provide the most diverse library possible with over 70+ unique 3D avatars and that library keeps growing and growing.

Art Direction for IKERBASQUE Basque Foundation for Science

Diego Bellorin shared a beautiful project in digital and print format. Yes, that’s correct, you heard it right, print. The project is the 2019 Annual report for IKERBASQUE Basque Foundation for Science. What makes this project so cool for me is the abstract illustrations with a grit look. For some reason I love the style, the noise in the illustrations plus the overall style reminds me a lot of the 90s graphic design period. If you scroll down then you will also see supe clean infographics.

valleeduhamel x Katy Perry Collaboration for Daisies

Excited to share some news from my hometown Montreal, Quebec alonside featuring the creative duo valleduhamel for their collaboration work for Katy Perry's Daisies. valleeduhamel consist of two supercharging creatives named Julien Vallée and Ève Duhamel (Salut la gang!) and their imaginative, innovative spirits has served them to work with some the biggest brands out there including Apple, Google, Korean Air, Hermès just to name a few.

A set of key visuals for Nike Shanghai

I think this is going to break our visual pattern but this is totally worth it. This is the work from How Wei Zhong who art directed this massive campaign for Nike Shanghai in collaboration with the folks from ILoveDust. It's quite refreshing since first of all it's collaborative participation and obviously the end-result that is just purely vibrant and amazing. To share a little bit of background on this project (in their words). “Qiang Diao” is Chinese for confidence, swagger and game.

Samsonite Rebranding Campaign

Nowadays, I like to think that any brands/companies with an existence with more than two decades, with how advanced is today's technology and social media. They must be trying to re-invent how the users will or can interact with the future of the brand. Especially people that lands directly in the category: 'Millennials', it has been a growing demographic and changing their ways on how they pursue their buying needs.

Celebrating 25 years of the Latitude by Dell

We would like to share this tribute for the Dell Latitude created back in 1994 all the way to its present day. Behind this massive accolade, we have Joey Recoskie, a 2D/3D Motion Artist & Art Director working at Tendril. Shared through his art direction and motion work, we are taken on this magnificent journey to the past by honoring the present days of Dell.

Branding & Art Direction for theDesk co-working space

Let's kick it off as I would like to share the work of Toby Ng for the branding project he worked for theDesk, a co-working space based in Hong Kong. Their mission is to provide a well-designed environment to work in, built on inclusive global and local communities mindset while enabling business growth for both its members and the surrounding neighborhood. Toby has done tremendous work on its logo identity that brings total simplicity and style at the same time. Let's take a dive in.

Art Direction for the Web Experience of AXA

More and more designers weighed in on how sites are all looking the same and it's true. UX has been taking such a huge endeavor in our industry and surely becoming a standard in terms of priorities within companies and organizations who are building bigger teams to raise this effort. Providing the best experience is now more important than ever. That's why I truly think the importance of an Art Director will still remain in the design process and act as a key player.

Elegant Waves of Light by Maria Grønlund

Maria Grønlund has shared an elegant series titled: Waves of Light. This is a return to her insanely popular and game-changing project 'I speak fluid colors' she published back in 2013. Still in the atmosphere of a study in colors and Illustrator techniques based on Illustrator blends tweaked in Photoshop. The results are just as mesmerizing as she originally worked which is pretty upscaling.

Lamborghini Aventador entirely made in CGI

Continuing my efforts on sharing 'automotive design' projects entirely made of CGI. Here we are with the Lamborghini Aventador by Praveen V S, an artist from Kottarakara, India. These are strikingly beautiful and similar to a real photograph, I mean just take a look at the details with from the interior. The lighting, textures, reflections, and the entire overall atmosphere.

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