art direction

Les Petits Frères Charitable Organization: Branding Love by Felix Renaud

If you're looking for an instant mood enhancer halt now and enjoy the beautiful work of Felix Renaud for Canadian charitable organization Les Petits Freres. Renaud was tapped to shoot a calendar for this most heartwarming charity that seeks to provide companionship for elders by providing a caring, committed extended family around them dedicated to alleviating their isolation. The uplifting imagery and vibrant color palette do wonders in highlighting the subjects and their gravitas. We love everything about this campaign and the charitable organization it supports.

Pure 90s Vibes with the Super Collection Notebooks for Write Sketch &

When a time comes with TV shows like Stranger Things and the slow comeback of BH90210 bringing the 90s nostalgia to a broader and newer audience. Office Milano is sharing their new Super Collection of notebooks Write Sketch &. Everything is here, the colours, the style, the patterns and that nostalgia.

Art Direction & Motion for Watch 11 - Maxon Cinema 4D

Javier Tommasi is an art director & 3D Animator currently based in Buenos Aires, Argentina. He shared on Behance, a lovely project for Watch 11 for which involved art direction and motion design. Using Maxon Cinema 4D, you just gotta appreciate the details on the lighting and textures. One more thing I do appreciate is the effects used to reflect on the character at hand. I think you will like it too.

#Pride Nike BETRUE Campaign: Celebrating Unity and Equality

For #PrideMonth, Rosie Lee shared the campaign they worked for Nike BETRUE. The message was clear, conceive a campaign that was both iconic, celebratory and visually halting. They needed to stand out and guarantee the BETRUE message was heard, loud and clear. And they did, Rosie Lee is a creative agency based in beautiful London, United Kingdom. Make sure to give it a look and follow their work on Behance.

Stylish Motion Design for Linkedin Profinder 

Linkedin Profinder is a service provided by Linkedin that helps local businesses hire top freelance professionals. Together we crafted this visual direction and narrative that would live across a variety of platforms. To promote the service James Heredia, Casey Laiolais, Drew Nelson and Jeff Moberg create a beautiful set of motion design work featuring 3D and super stylish art direction that makes everything look like were made out of paper with photo realistic lightning. The result is simply beautiful. Check out after the break.

Art pieces made of 24 brand colors for VYVYD Studio - Digital Art

Our pal Pawel Nolbert has been a long-time inspiring artist/designer/maker we featured on ABDZ. His project for VYVYD Studio is keeping its same caliber and we are sharing a series of brand visual Pawel worked on using 24 colors from their new collection. It's just stunning as usual and this kind of style is always pushing me to jump into 3D. I have been saying that for the last decade, for now let's enjoy this!

Cinematography & Direction for Tycho's Japan

Tycho has been one of the biggest inspiration into my career and we had featured his work during the early days of ABDZ. Digging through our archives, I have found an article dated from 2008, Scott aka TYCHO is a California based musician. He started his career through his work as ISO50, and you should definitely check out the design of the current site, that hasn't changed much for the past decade.

Branding & Art Direction for Smeaton Grange CrossFit

Korolos from Korolos & Friends has shared with us through our Facebook, a cool project they have worked on for Smeaton Grange CrossFit from Sydney, Australia. Focusing on their branding and art direction; they worked at developing their brand and identity, concept and strategy, through to launch and campaign.

Color Inspiration: Spotify 2018 Wrapped

If you are a Spotify user, you must remember their insanely beautiful 2018 Wrapped where each year, this initiative will attract quite a buzz on social media. I personally loved the UI layouts and especially getting the data on which songs I listened the most during the past year. Imagine crossing 20+ millions of fans visited the campaign site on the first day alone. That's beautiful!

A selection of Slack Brand Design Projects

It has been quite a little while since we last shared the work from Russell Shaw, an art director, designer and illustrator from San Francisco, CA, USA. We are happily sharing a selection of his brand design projects over Slack during 2017-2018.

Art Direction for the North Face Winter Catalog (2018)

Since it's winter on this part of the world, I thought it would be great to share the 2018 North Face Winter Catalog, art direction by Hybrid Studio. A creative studio based in San Francisco, CA, USA, they have been lucky enough to work with a brand like North Face but also with The North Face Athletes: Conrad Anker, Jimmy Chin, Savannah Cummins, Alex Honnold, Anna Pfaff and Cedar Wright.

Art Direction for the Web Experience of AXA

More and more designers weighed in on how sites are all looking the same and it's true. UX has been taking such a huge endeavor in our industry and surely becoming a standard in terms of priorities within companies and organizations who are building bigger teams to raise this effort. Providing the best experience is now more important than ever. That's why I truly think the importance of an Art Director will still remain in the design process and act as a key player.

Motion Design & Art Direction for Microsoft Office 365

Microsoft has been making quite a buzz lately with the release of the new icons for Office 365. Now they are back alongside with the folks from Tendril, a creative studio based in Toronto, Canada. They created a film for the Microsoft Ignite Conference that showcased the new Office 365 Suite on different and interesting aspects.

Art Direction & Set Design for Korean Air Campaign: Go Korean

Let's mix things up a little with this feature as we are taking a look at the Art Direction and Set Design for Korean Air campaign: Go Korean. The agency behind this client is Ogilvy Shanghai but we are admiring instead the work of the production team which was L'Éloi Productions. A talent agency and production house located in my hometown in Montreal, QC, Canada for which I had the opportunity to visit. For their work on this campaign, as you can judge by the behind-the-scenes.

Art Direction & Illustration: The Flavors of World Cuisines

We are sharing the work from Omar. Aqil and Duck Knees who have worked with Expedia on both respectively on Art Direction and Ilustration. Based on the concept of Synaesthesia (which is a form of a condition.) that you can sense the causes of an involuntary reaction in one or more of the other senses. Based on that personal experience, you get such a great idea and in the end, it's such an explosive concept worth taking a look at. Props for their work!

No Logo Logo! Brand Identity for Something

Motherbird, a design studio from Australia created an amazing brand identity for the London based content agency Something. As they describe, it's a no logo logo and the awesomeness lives in the simplicity as you can see on the comps below. It reminds me a bit of the rebranding of MySpace, that used similar concept. This one is way edgier, at least when we talk about the branding system overall. Enough said, get inspired with the images below.

Art Direction for Nike Epic React Flyknit

Santi Zoraidez and Facu Labo shared a beautiful art direction post on Behance. It's for the new and revolutionary Nike Epic React Flyknit. I am a Nike Running user and I remember seeing some promos about these new shoes and was always very impressed by the quality of the art direction and imagery. Now that I know who did it, it's more than necessary to feature them.

Clever Art Direction for Coke Advertising

Coke Bubbles is an advertising and art direction project shared by Sascha Kuntze, Aditya Hariharan from Dubai and Hugo Rochette from London. It's the type of art direction I get really excited about because it is a clever example of photo-manipulation. Everybody is familiar with the Coke bubbles but the idea of making them using photo of a crowd was quite unique and very creative.

Art Direction: Nike RT Illustration

Let us share this beautiful collaboration for a series of an illustration entitled: Nike RT. Obviously, for NikeLab Dunk x RT Launch, they worked at creating the iconic sneaker model. With a mixture of different mediums like Photoshop, Luxology Modo, Blender 3D, Maxon Cinema 4D, and Octane. To give a shout to some of the credits, the direction was done by Ditroit. Art direction by Salvatore Giunta, Pietro Furbatto, and design by Salvatore Giunta, Cristian Acquaro, Pietro Furbatto. For anyone who appreciates the brand Nike, you will love this series!

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