In an exciting collaboration between MLS and Athletics, a dynamic branding project has emerged, introducing MLS GO—an engaging program designed to capture the hearts of young soccer enthusiasts. As the name suggests, MLS GO serves as a lively gateway for children to immerse themselves in the world of soccer. Athletics, renowned for their innovative design approach, has crafted a comprehensive identity system that brings the brand to life. Central to this project is the MLS GO word mark and a lovable mascot, both of which embody the spirited essence of the league.
Athletics worked closely with MLS to develop a vibrant and energetic identity for MLS GO. The word mark cleverly incorporates bold typography that exudes a sense of movement and enthusiasm. The playful arrangement of letters reflects the program's lively nature and invites young soccer enthusiasts to join the action.
At the heart of the MLS GO branding project is the lovable GO mascot. Inspired by the tradition of classic soccer mascots, the GO mascot embodies the lighthearted spirit of the league. This endearing character dribbles and juggles with a mischievous charm, effectively capturing the attention and imagination of children everywhere. The mascot serves as a relatable and engaging figure, encouraging the next generation of players to lace up their cleats and take part in the exhilarating world of soccer.
Athletics went beyond just the word mark and mascot, creating a cohesive and immersive identity system for MLS GO. From the vibrant color palette that radiates energy to the custom illustrations that bring the program to life, every element has been meticulously designed to resonate with young soccer enthusiasts. The result is a 360-degree brand experience that captivates and inspires children to embrace the joy of the beautiful game.
The collaboration between MLS and Athletics has yielded an exceptional branding project for MLS GO—a program that serves as a vibrant gateway for children to immerse themselves in the world of soccer. With the engaging MLS GO word mark and the lovable GO mascot, the project exudes energy and playfulness, inviting the next generation to embrace the sport. Athletics' meticulous attention to detail in crafting a comprehensive identity system ensures that MLS GO will leave a lasting impression on young soccer enthusiasts, encouraging them to lace up their cleats and shout, "GOOOOO!"
Branding and visual identity artifacts
For more information make sure to check out Athletics’ website.