Immersy: Crafting a Brand Identity for an English School

Discover how Revelatio Studio crafted a vibrant branding and v sual identity for Immersy, an innovative English school in Brazil. Explore the design process, from logo creation to brand strategy development.

When Brazilian English teacher Giovanna decided to expand her freelance work into a full-fledged language school, she knew branding would be key. She turned to Revelatio Studio to transform her personal reputation into a recognizable, growth-oriented brand: Immersy.

The heart of Immersy's teaching philosophy is right there in the name: full immersion in the English language. To capture this, Revelatio Studio focused on a friendly, approachable visual identity that reflects the dynamic, innovative nature of the school.

The logo is a custom-designed typogram, with a playful, fluid "m" that symbolizes the immersive experience Immersy offers. The color palette is vibrant and youthful, while the typography blends the impactful Anton for headlines with the highly readable Plus Jakarta Sans for body text. Custom illustrations further reinforce the brand's personality and help tell its story.

Beyond the visuals, Revelatio Studio also developed a comprehensive brand strategy. This included defining Immersy's core values, target audience, and tone of voice. This strategy ensures that all communications, from marketing materials to the website, are consistent and aligned with the brand's identity.

The result is a brand that not only looks great but also effectively communicates Immersy's unique approach to language learning. It's a brand that invites students to dive in and experience English in a whole new way.

For more information make sure to check out revelatio.studio