Halo Lab, a design studio based in Ukraine, shared a branding and visual identity project for Casefair, a cutting-edge recruitment platform that utilizes AI to screen and identify top candidates for companies. The goal is to ease the burden on HR departments by only presenting them with the most suitable candidates. This is accomplished by having applicants complete various problem-solving tasks, which are then graded by the platform. The HR team can then easily select from the top performing candidates.
After carefully designing the company's visual identity, Halo Lab presented our concept for Casefair, which included using light green as the primary color to symbolize hope, balance and reliability. The overall design is sleek and modern, highlighting the high-tech nature of the company.
The new logo cleverly incorporates imagery related to searching and working with people. It can be interpreted as a human figure with a raised hand, a "cone of vision" or even a radar screen, perfectly capturing the essence of Casefair. The client was extremely pleased with our design and implemented it immediately.
Credits
- Agency: Halo Lab team
- Valentine Boyev - Art Direction
- Mais Tazagulov - Brand Designer
- Margarita Didyk - Project Manager
For more information make sure to check out Halo Lab team
