Discover Comevo’s refined branding by SEEQ Agency, combining minimalism with strategic design for impactful results.
SEEQ Agency has masterfully reimagined the visual identity for Comevo, a strategy consultancy known for guiding companies through complex change processes. The refreshed branding, inspired by Comevo’s slogan “Einfach. Exzellent. Machen.” (“Simple. Excellent. Do.”), encapsulates the consultancy’s dedication to simplicity, excellence, and action.
SEEQ Agency’s process began with a deep dive into Comevo’s core values, vision, and mission. The aim was clear: to develop a visual identity that not only stands out but also connects emotionally with Comevo’s target audience. This goal was met by embracing a minimalist yet powerful design language that reflects the consultancy’s innovative approach.
The clean aesthetic doesn’t just look good—it communicates effectiveness and trust. It mirrors Comevo’s mission to support holistic corporate evolution, helping businesses become agile and resilient in dynamic markets.
The logo and visual elements of the brand are straightforward yet impactful. SEEQ used a restrained color palette that aligns with Comevo’s values, keeping the focus on clarity and precision. The typography is modern and bold, emphasizing a no-nonsense approach while still feeling accessible and professional.
Every design choice was made with strategic intent. Minimalist visuals and geometric shapes play a significant role in maintaining a sense of order and direction, mirroring the consultancy’s structured methodologies. These elements collectively create a cohesive identity that appeals to a discerning business audience.
Photography and Art Direction: Humanizing the Brand
The visual identity is enhanced through thoughtful art direction and curated photography. Images depict real moments and authentic expressions, emphasizing connection and transformation. This human touch adds warmth to the otherwise clean and structured branding, making Comevo more relatable to clients who value both strategic insight and genuine partnership.
What sets this project apart is how SEEQ Agency translated a complex service offering into a digestible visual experience. By stripping away unnecessary details, the branding embodies the concept of “less is more” while still packing a punch. It’s a fine example of how minimalism can amplify a brand’s message, making it memorable and effective.
For creatives and designers, Comevo’s visual identity serves as an inspiring case study on the power of restraint. It demonstrates that simplicity, when executed thoughtfully, can make a brand stand out in a crowded market.
Discover more of SEEQ Agency’s work on Behance at https://seeq-agency.de.
Branding and visual identity artifacts
