Samuel T. Scofy and Saul &Co shared an elegant branding and visual identity project for Oxio. Telecom is too often associated with bad surprises, headaches, deceptions and harsh feelings. Two young men, who were frustrated by the bad service they were getting from their telecom provider in their small town (outside Quebec City), decided to do something about it. That is how oxio was born. As their slogan says, a breath of fresh air in the telecom world, it also means a fresh brand design.