Created by COLLINS, the new branding for the festival celebrates its role at the centre of creative culture.
OFFF, the International Festival of Creativity, Art and Digital design, has rebranded in celebration ahead of its 25th anniversary in May 2025.
Since its inception in Barcelona in 2001, with an ethos which encourages the world to unleash their imagination, OFFF has become a global creative landmark at the very centre of the creative community, new trends, the cultural zeitgeist and the discovery of new talent with its visionary, avant-garde approach to creativity. The rebrand signals OFFF’s evolution from an iconic festival into an iconic brand.
The rebrand was created by brand transformation and design company COLLINS. The 'Centre OFFF Gravity' concept taps into OFFF's unique position of being at the centre of the international creative community. The design is inspired by the unique elements of OFFF magnetic forces – it both attracts and projects. When it attracts, it becomes a meeting point for diverse minds and visions. When it projects, it seeks to catalyze and expand ideas and knowledge. The new brand identity embodies a spirit that is grounded yet forward-thinking, timeless yet provocative, and mature yet expressive.
Pep Salazar, Director of OFFF, comments: "Twenty-five years of OFFF Festival have been an incredible journey. As a community and a space for discovering new visual trends where inspiration flows freely, we now reignite our imagination to usher in a new era of OFFF—one focused on moving forward and creating."
"For a quarter-century, the remarkable people at OFFF have not only redefined the conversation about creativity for each of us as individuals, artists and designers, but they have built a real and welcoming international community, enabling people to support each other in ways none of us could never do alone," said Brian Collins of COLLINS. "In the end, there is nothing, nothing, nothing stronger than a community of imaginative people determining and advocating what they most deeply care about. We are beyond honored to work with OFFF, taking what's rare and best, and giving this community's ambition a new voice and an even bigger future."
The rebrand includes a suite of assets including logo, colour palette, typography and a new website: offf.barcelona
Branding and visual identity artifacts
- The festival’s 2025 campaign is to be announced in February 2025.
- OFFF Festival 25th edition is 8-10 May 2025 at Disseny Hub Barcelona: www.offf.barcelona.
- The initial lineup has been announced, with more names to follow: www.offf.barcelona/lineup.
- Tickets are available here: www.offf-tickets.com.
About OFFF
Founded in Barcelona in 2001, OFFF is a global showcase of contemporary creativity, where the best talents from around the world come together to share their creative processes and explore the future of the global creative industry. OFFF is a space for innovation, collaboration, and inspiration, featuring a mix of established icons and emerging voices in art, design, and digital culture. Over its 25-year journey, OFFF has transformed into an international network, with OFFF On Tour events and other projects beyond. Today, its industry focus lies in delivering expertise at the intersection of digital art, technology, and boutique agency services.
About Collins
COLLINS is an independent transformation consultancy with offices in New York City and San Francisco. The firm helps businesses at critical inflection points define, design and build their futures. Clients have included Spotify, Facebook, The Girl Scouts, Coca-Cola, Nike, Mailchimp, Dropbox, Microsoft, Target, Figma, Equinox, Disney and the San Francisco Symphony, among others. COLLINS has won Agency of the Year honors five times from Ad Age, including Business Transformation Agency of the Year. COLLINS has also been honored as D&AD’s Agency of the Year.
