We are taking a look at a minimal brand identity & packaging design for LESS Cosmetics by Patrick Reichert-Young.
Guapo ./ shared a truly inspiring branding and logo design case study for the work they did for Paloma Nieri. The final result is really good but what caught my attention was the detailed process behind it and the presentation of it. With a technical drawing look the designers at Guapo illustrate how they went from the idea to the logo and identity. A text-book type of form simplification.