Ganiyu Razak, recently unfolded a new branding odyssey for "Rewrd". Commissioned between May to June 2023, the project's compass pointed toward Visual Branding, Illustrations, Graphic Design, and Guidelines. Tunbosun Tobiloba chipped in with motion graphic marvels, amplifying the project's vibrancy.
Rewrd isn't just another platform; it's a celebration of everyday purchases. It romances the idea that every purchase, big or small, deserves a pat on the back. By simply uploading a purchase receipt, Nigerians are ushered into a world of exciting rewards, all while championing their go-to stores and restaurants. Plus, in a world drowning in data, Rewrd offers brands an underwater telescope into the depths of user behaviour and buying patterns.
Diving into the logo, Razak’s ingenuity shines. After thorough research, the star and ribbon were chosen as visual mascots for Rewrd. The logo, thus, emerges as a beacon of exclusivity and exhilaration. The brand mantra, "Shop. Earn. Repeat.", succinctly captures this essence, establishing a cyclical dance of buying and earning.
Typography has been wielded with precision. The header font, Familjen Grotesk, oozes reliability and modern flair. Meanwhile, the body text finds its voice in General Sans. The colour palette is a vibrant nod to Gen Z, mirroring the brand's youthful, energetic aura.
Illustratively, Razak opted for simplistic perspective illustrations, fortifying Rewrd's visual lexicon. More than just design elements, these illustrations are emotive conduits, weaving deeper connections with the audience. Furthermore, the photographic choices, a collage of youthful zest, beautifully complement the brand's ethos.
Razak’s creation for Rewrd isn't just about aesthetics; it's an experience. An experience that hopes to resonate, foster trust, and firmly place Rewrd on a pedestal in the industry. Once again, his 20-year journey in minimalist design has given birth to a brand identity that is as profound as it is beautiful. And for those who engage with Rewrd, it promises to be a delightful ride.
Branding and visual identity artifacts
For more information make sure to check out Ganiyu Razak on Behance.