Ranum Juice Bar: A Vibrant Tropical Visual Identity

01/20 — 2025

by abduzeedo

Explore Ranum Juice Bar’s vibrant branding by Abraham Zoesa, blending tropical themes with contemporary visual design.

Branding plays a vital role in shaping the perception of a business. For Ranum Juice Bar, a mobile food truck in Malang, Indonesia, the visual identity designed by Abraham Zoesa captures the vibrant, refreshing spirit of the brand.

A Design Rooted in Nature

Ranum Juice Bar specializes in fruit-based beverages, offering customers a refreshing way to enjoy the natural goodness of tropical ingredients. The branding reflects this core value by drawing inspiration from tropical aesthetics, paired with a modern and organic twist.

The visual concept is colorful and inviting, embodying the essence of freshness and authenticity. Zoesa skillfully balances playful and polished elements, resulting in a design that feels both approachable and professional. This thoughtful combination ensures that the brand stands out in a competitive market while staying true to its tropical roots.

Key Elements of the Visual Identity

The logo and accompanying graphics are central to Ranum’s branding. Featuring clean lines and vibrant hues, the design evokes the joy and vitality associated with tropical fruits. Zoesa incorporates a blend of hand-drawn elements and structured typography to convey a sense of both tradition and innovation.

The branding also extends to photography, credited to Ananto Puspo, which further enhances the visual narrative. The images capture the products in a natural light, emphasizing the freshness and quality of the ingredients. This cohesive presentation reinforces the brand’s dedication to delivering a refreshing and wholesome experience.

A Contemporary Tropical Feel

What sets Ranum apart is its ability to fuse tropical themes with modern design sensibilities. The result is a visual identity that is playful yet sophisticated, appealing to a wide audience. Whether it’s the food truck’s exterior design or social media visuals, every element of the branding communicates the same message: vibrant, fresh, and inviting.

Zoesa’s approach to Ranum’s branding demonstrates the power of thoughtful design. By connecting the visual identity to the brand’s core values, he creates a memorable and engaging experience for customers.

To learn more about this project and Abraham Zoesa’s work, visit his Behance portfolio.