Branding and visual identity projects demand a huge amount of work. At this point I believe everyone should know that but despite of all this effort and dedication, the final result usually tends to look very simple.
Hannes Ahremark is a designer running Studio Ahremar, a design studio based in Gothenburg, Sweden, aiming to create sophisticated design solutions with conceptual depth and contemporary visuals. Based on the project that Hannes shared on Behance you can attest to how much they kept their goal to deliver truly awesome products, in this case a brand identity and responsive website for Limitato, a fashion brand that endeavors to merge the world of fashion with the art world.
Respect towards artists and maintaining the authenticity of their original work is at the core of Limitato's business. Limitato has collaborated with some of the world’s most illustrious artists and photographers and from their collections, they use selected pieces and convert them into ’Limitato Wearable Art’.
Limitato came to Studio Ahremark for a full-fledged visual identity and web solution that would differentiate them from other 'regular' fashion brands and accentuate their commitment to fine art.
The solution was a website with the capability to house both art and fashion effortlessly without feeling two-faced. This was done by creating a typographic system that links artists, their art and clothing together. Furthermore, the website houses a theming engine that makes it possible to create different moods and layouts depending on what artwork would be displayed.
a typographic system that links artists, their art and clothing together.