A design process is not a simple to accomplish, especially when it's a popular brand like Adobe.
Ted Oliver shared a branding and visual identity project for TFCO. (The Foaming Co.). TFCO developed a self-levelling foamed cellular concrete, an extremely useful solution in the modernization of the Civil Construction sector, ensuring efficiency in the final result of flatness, leveling and adherence, in addition to optimizing construction time and cost.
The visual identity developed for TFCO has solid forms with a notch in the 30º angle, giving personality and originality to the brand.
The notch symbolizes the shadow projected by the constructions, the stretched letter F, symbolizes the process of applying the cellular concrete to the surface.
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