In the world of fashion, where waste rivals design, emerges Son of a Tailor, whispering loudly in the ears of those who care. Crafted by RAGGED EDGE, the branding and visual identity has a story as bespoke as the garments it represents.
Fashion's ugly secret is its wastage – overproduction that speaks of inefficiency rather than luxury. Enter Son of a Tailor. Their mantra? "Unless you want it, we won't make it." They redefine "standard", delivering garments that fit the soul as much as they do the body. In the mad rush of mass-produced "standard" sizes, they've become the industry's elegant rebuttal.
But a brand of such ambition needs a cloak to match. RAGGED EDGE's challenge wasn't small: capture the spirit of a business that's as much about planet and people as it is about pullovers. The result? A branding that's minimal yet evocative, as if it were sketched with an engineer's precision and an artist's flair. A visual narrative that, like the garments, fits perfectly wherever it's displayed—be it digital channels, packaging, or even the garments themselves.
"Made to match a brand voice that's exacting but ever optimistic." If Son of a Tailor were a person, he'd be the astute observer in the corner—analyzing, understanding, innovating.
In partnering with RAGGED EDGE, Son of a Tailor didn't aim for sameness. The collaboration birthed a brand ethos rather than just aesthetics. While the world zigged towards the predictable, they zagged, ensuring their identity remained 'one of a kind'.
A nod to Andreas Pless and Charlie McKay is imperative. They captured the brand's essence in photographs, rendering the tangible soul of Son of a Tailor.
To conclude, in an industry often blinded by glitz, Son of a Tailor and RAGGED EDGE have painted a vision where fashion meets function without forgetting the earth. A minimalist yet meaningful dance of branding and belief. Here’s raising a toast to them and the unsung heroes behind the curtains—Andreas, Jess, Michelle, and the team. Design, after all, is where conviction meets collaboration. Cheers!
Branding and visual identity artifacts