Let's change the beat a little and go with a project in 'sound design' by Zelig Sound for Adidas Record Running. In advertising, we are mostly focused on how appealing are the visuals but there is a lot more than that. If we go behind the scenes, they are the storyboarding, scout locations, filming, equipment, production and more. If we are keeping a closer look at production, there is sound design. It definitely enhances the entire experience whatever you are promoting a product, story and anything else. Make sure to wear your headphones for the following videos and let's appreciate the work involved for this project (scroll all the way down).
Sound Design & Advertising
Adidas Recode Running Trailer 90s Cinema
Adidas Recode Running: To Hel & Back, Swords
Adidas Record Running: The Waster Race, Trash Runners
About Zelig Sound
Zelig is a music and sound company from London, United Kingdom.
Credits
- Audio post: Zelig Sound
- Sound designer/mixer: Zelig Sound
- Original Music: Zelig Sound
- Client: Adidas Running
- Senior director brand communication: Caio Amato
- Strategic consultancy: Brand Articulations
- Creative studio: Lore
- Founder, Executive creative director, Brand Articulations & Lore: Boyd Coyner
- Creative directors, Lore: James Yeats Smith, Christian Lopez, Darren Cronje
- Senior writer, Lore: Dan John
- Executive producer, Lore: Bethany Papenbrock
- Film /stills producer, Lore: Stephanie Whitehead
- Director of strategy, Brand Articulations: Alex Jordan
- Business director, Brand Articulations: Jamie Wylie
- Account director, Brand Articulations: Dave Matthews
- Executive producer, Brand Articulations: Darden Longenecker
- Business affairs manager, Brand Articulations: Cindy Petterson
- Film production: Anonymous Content x Somesuch
- Director: Daniel Kaufman
- Anonymous Content
- Producers: Shion Hayasaka, Tarquin Glass
- Executive producer: Tash Tan
- Editing company: Trim
- Post production: Framestore MPC
- Media agency: MediaCom
