Sound Design for Adidas Record Running

Let's change the beat a little and go with a project in 'sound design' by Zelig Sound for Adidas Record Running. In advertising, we are mostly focused on how appealing are the visuals but there is a lot more than that. If we go behind the scenes, they are the storyboarding, scout locations, filming, equipment, production and more. If we are keeping a closer look at production, there is sound design. It definitely enhances the entire experience whatever you are promoting a product, story and anything else. Make sure to wear your headphones for the following videos and let's appreciate the work involved for this project (scroll all the way down).

Sound Design & Advertising

Adidas Recode Running Trailer 90s Cinema

Adidas Recode Running: To Hel & Back, Swords

Adidas Record Running: The Waster Race, Trash Runners

About Zelig Sound

Zelig is a music and sound company from London, United Kingdom.


  • Audio post: Zelig Sound
  • Sound designer/mixer: Zelig Sound
  • Original Music: Zelig Sound
  • Client: Adidas Running
  • Senior director brand communication: Caio Amato
  • Strategic consultancy: Brand Articulations
  • Creative studio: Lore
  • Founder, Executive creative director, Brand Articulations & Lore: Boyd Coyner
  • Creative directors, Lore: James Yeats Smith, Christian Lopez, Darren Cronje
  • Senior writer, Lore: Dan John
  • Executive producer, Lore: Bethany Papenbrock
  • Film /stills producer, Lore: Stephanie Whitehead
  • Director of strategy, Brand Articulations: Alex Jordan
  • Business director, Brand Articulations: Jamie Wylie
  • Account director, Brand Articulations: Dave Matthews
  • Executive producer, Brand Articulations: Darden Longenecker
  • Business affairs manager, Brand Articulations: Cindy Petterson
  • Film production: Anonymous Content x Somesuch
  • Director: Daniel Kaufman
  • Anonymous Content
  • Producers: Shion Hayasaka, Tarquin Glass
  • Executive producer: Tash Tan
  • Editing company: Trim
  • Post production: Framestore MPC
  • Media agency: MediaCom

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