I love to see a little bit of what happens behind the scenes of a branding project. The outcome usually is simple but a lot of people, especially the non-designers might not have any idea of the amount of work that it takes to come up with a good and powerful brand system.
POPPA is a Brazilian music duo based in London consisting of the super talented designers Arthur Petrillo and Geo Freitas. I personally got to know Arthur at work and I was always impressed by the amazing work he delivers. I am now even more impressed by this project.
The songs are co-produced and co-arranged by Billy Mello and the first EP will be released on 26th of May on the streaming services.
For more information check out http://poppa.info/ - but before that please do check out the video below showcasing the Poppa Branding work. It’s fresh!