Big, bold, fresh, new are the few keywords that the gang behind Re Sydney were giving to be responsible at rebranding Australia’s second largest telecommunication company named: Optus.
Brígida Lourenço Guerreiro, KOBU Agency, and VIVUS - Gonçalo Cevadinha shared a beautiful and elegant branding and visual identity for Vila 953, a traditional restaurant with a contemporary approach, located in Vila do Conde, Portugal. As they delved into this branding project, researching for the narrative and designing the brand’s visual identity became a time trip and a thrilling challenge. As they dug through one of the oldest historic episodes at the genesis of their own country, they discovered the most charismatic characters and an unexpected commercial deal that led to the foundation of Portugal itself! How about that?! The final result tastes like tradition and is definitely one we are very proud of!
The Vila 953 brand breathes an elegant combination of tradition and contemporaneity, reflecting a modern and dynamic vision of the richness of our national gastronomic heritage. With a mission to pay homage to national gastronomy and the art of hospitality, the Vila 953 brand proudly incorporates strong traces of the past in an elegant visual aesthetic, reflecting the values of originality, quality and charisma.
To achieve our client’s goals, we used some of the most emblematic historical figures that are at the origin of Vila do Conde and Portugal itself. They became the visual pillar of the brand, revealing an updated and sophisticated identity..
Also make sure to check out kobu.agency website to read the full case study of this project.