Riley® is a brand identity, packaging and art direction project created and shared by Panos Tsakiris on his Behance profile. I had to feature this project because it's simply awesome. I love the simplicity and how modern it looks with a simple black and white theme. The bottles are my favorite but make sure to check out the whole process that Panos was kind enough to share with all of us on his Behance page. The brief 'Create a brand for the Riley brothers’ drink. You’ll need to consider everything, from the branding strategy to the design to the packaging.' Riley&Riley Ltd. sell a drink that promises to prevent hangovers – it’s a mix of vitamins, rehydration salts, amino acids that break down toxins, caffeine and one secret ingredient. The company was founded by two brothers from Yorkshire – Tom and James Riley. They moved to London after graduating, set up their company and started manufacturing the drink. The approach The main inspiration for this project was the effect alcohol has on the brain and consequently the eyesight. The typeface and graphic elements were created based on this very idea. The process The name of the drink (20/20) is placed partially on the front and on the back of the bottle label. The more the user consumes the more visible the logo gets. When the amount reaches the lowest point, the logo gets clear -this subsequently means the user has absorbed all the required ingredients. The most important thing anyone should do to avoid next day's hangover is to rehydrate. That is the reason why 20/20 logo has been placed near the bottom rather than the middle or top of the bottle. The user is 'forced' to drink in order to rehydrate. The result A system of clever graphic elements is designed in order to support a bold, fresh and elegant brand launch for the Riley brothers. ‘Alcohol slows the pace of communication between neurotransmitters in the brain. The delay in communication between the brain and the eyes means that they are not able to function effectively which weakens the eye muscle coordination. This is what causes distorted or double vision.’ Brand identity and packaging design Riley® Co-founders: Tom Riley & James Riley Strategy, Design, Art Direction: Panos Tsakiris Type: Competition Project Duration: One month
Cocora Coffee is a brand identity and packaging design project created and shared by Duvan PiñerosArmenia, Colombia, Hernán TwineichArmenia, Colombia and Andres Lombana on their Behance profile. We don't share a lot of packaging design here on Abduzeedo but it's an area that we are quite passionate about. It's always part of a strong brand identity system and this project illustrates that quite well. Born in the mountains. Growing up means to be joined to earth forever, because the roots of the trees are also our roots. It's understanding out history and learning from our ancestors. It's to be shaped from earth, which was endlessly worked. It's being careful and stubborn when someone says "it can't be done", because we were cultivated with strength and love. Packaging design
Summerhill Market is a branding and packaging design project shared by Blok Design on their Behance profile. An acknowledged game-changer in the grocery business, family-owned Summerhill Market is renowned for the superlative quality of its prepared foods and unique products. A new identity was needed to reflect its progressive spirit while retaining the personable quality that had made the shop a cherished food destination. Along with the logo, we re-designed Summerhill’s entire packaging system, including developing several of its in-house product lines. A monogram honours the store’s heritage while the line “Your Other Kitchen” reinforces its role in customer’s lives. Packaging design About Blok Blok is a design studio specializing in brand identities and experiences, packaging, exhibit design, installations and editorial design. Now here's what we REALLY do: steep ourselves in the world around us, seek out the normal, the abnormal, the mundane, the exciting, the current, the obsolete, the inspiring, the disheartening and then use what we see to create surprising, compelling ways to move people. And we do it by collaborating with highly talented thinkers from around the world, taking on initiatives that blend cultural awareness, a love of art and humanity to advance society and business alike.
Bunny Hill is an branding and packaging design project created and shared by Pavel Emelyanov, Irina Emelyanova and Anatoly Vasiliev on their Behance profiles. Bunny Hill is an online shop of toys and goods for kids interior, focused on beauty and quality. All products are made from sustainable materials, according with the highest international standards. They are created with love and care about kids, but perfect for adults too. The art direction translated that in my opinion, with a super simple and elegant visual language. The range includes a large selection of goods from Scandinavian brands. This was the starting point for branding identity design. Simple and clear logo got smooth and rounded shapes. White color, inherent in the traditional Swedish design, imparted shining, warm and friendly atmosphere. For Bunny Hill there were also refreshed packaging concept and official website. Art-direction and packaging design: Pavel Emelyanov Photo set: Pavel Emelyanov, Irina Emelyanova Photograph: Anatoly Vasiliev Branding and Packaging Design
Milk Packaging is a packaging design, branding and graphic design project shared by Erik Musin on his Behance profile. I have seen and posted quite a few packaging design projects for milk carton but this one from Erik is probably the coolest. At least it's the most elegant in terms of simplicity and clever by the way he uses the pink color for the lid. There's not much to add from my side in terms of description, you have to check it for yourself, so just scroll down and enjoy it. The goal was to develop a sing/emblem and a package. I ran into a situation that I always forget to close or even lose cap of a package,so the product often become spoiled. It was kinda like paranormal activity to me. But I don't want to accept this so I put myself a task to fix that problem . I took as a basis a sign,designed by me - it was a simple form of a circle, because I want to represent the simpleness and functionality, so the cup of milk could be opened and closed in one motion, and without twist-off caps Erik is a a freelance graphic designer based in Saint-Petersburg ( Russia ), focused on illustration, lettering, logos , branding. For more information check out https://www.behance.net/erikmusin Branding and Packaging Design
Endorfina is a packaging design, branding and graphic design project shared by Łobzowska Studio on their Behance profile. There are a lot of things to highlight about this beautiful project but I will try to focus my comments on the visual design. The mix of paint brush texture with simple typography against it is quite elegant. The font looks like to be Futura and it works quite elegantly in this context, especially because the brush strokes really add a lot depth to the design. The package was designed for chocolate with olives and herbs, quite a mix I had to say but visually they definitely look delicious. Credits: Graphic design: Marysia Markowska, Karolina Pamuła Package shape: Magdalena Falkiewicz Photography: Aleksander Karkoszka Packaging design and branding
I happen to have an unhealthy obsession with candles that smell amazing so when we received a delivery from Keap Candles out of Brooklyn, NY my day was made. Upon opening the beautifully packaged discovery set of four tea light candles my olfactory senses were in heaven. Keap Candles smell amazing, are aesthetically awesome and you can also feel good about burning them because you're doing good too. Co-founders Harry and Steve started Keap candles with a mission - to make a better, beautiful, cost conscious candle with an online consumer experience that is more personal while also pioneering a new model for social good. In the process of developing this innovative candle line featuring natural, slow-burning coconut wax in reusable glass tumblers they also discovered they could make a difference in our global community—by partnering with SolarAid to distribute solar lamps to people living outside of the electrical grid. Keap's new 'Scent-to-Home' package of four unique scents take you on a journey through some of life's great escapes. You'll find a scent to fit every mood from a walk in the woods, to warm happy days spent by the ocean, an uplifting spa experience, to roaming the green market on a bright, crisp spring day. You'll also dig the simple, elegant packaging reflecting Keap's reductive identity that will surely compliment just about any space. 'Scent-to-Home' is comprised of four tea lights that can be burned individually to experience each of Keap's signature fragrances. The set costs $15, which can then be applied to a discounted single candle or to Keap's monthly candle subscription. “Scent is a deeply personal and subjective thing; words and images can only give you an approximate idea of what you’ll feel when you smell a scent,” says Harry.“ A candle combines a set of simple elements to remarkable effect,” notes Stephen. The new website is simply gorgeous and super easy to navigate which makes your candle shopping that much more accessible. Peruse and purchase here: https://www.keapbk.com/pages/shop-collection.
&Pizza is a packaging design and illustration project created by Futura for a Washington DC based chain restaurant famous for their crafted pizza, and for their retribution to society. The challenge presented to Futura was to come up with a series of designs celebrating individuality and freedom. The result is a beautiful set of simple black and white illustrations for the pizza boxes as well as labels for bottles. Take a look after the break and let us know what you think. Project description They were given the task of designing a series of boxes with certain inspiration which reflected &Pizza’s vision. What they are all about is celebrating individuality, that is one of the main reasons we got absolute freedom, and how they came up with the packaging design for this project. - Behance Each pizza box has its own graphic inspiration behind, going from Americana theme, to Street Art. We even got to design our own Futura themed box. &Pizza also crafts their own sodas, and teas offering completely new products to their costumers. Futura designed the branding for their beverages (5 flavored sodas, crafted teas and wine). Each one with just one specific petition: make them feel like a unity, but each line with a completely different feeling. - Futura Packaging Design About Futura Futura is an Independent Design Studio, boutique-like workshop that seeks to redefine the Mexican design values, maintaining functionality, wit and charisma. They specialize in resource optimization paying attention to every detail. For more information check out http://byfutura.com/ Photos by: Non Form
Essen International shared probably one the most beautiful packaging design for kitchen appliances that I have seen. I am not kidding. The Grand Hôtel Stockholm, retailer Dafra and chef Mathias Dahlgren wanted to develop a modern set of kitchen appliances and the result is simply stunning. Minimal, elegant this project is an example of how a beautiful design, starting from the package can elevate the quality of any product. Mathias Dahlgren is a Swedish chef, who won the culinary championship Bocuse d'Or in 1997. Four times selected the Swedish Chef of the Year, Dahlgren ran the Stockholm restaurant Bon Lloc, which had one Michelin star, from 1996 to 2005. In 2007 he opened the restaurant Mathias Dahlgren in the Stockholm Grand Hôtel, which received a Michelin star in 2008. In 2009, it was upgraded to two Michelin stars, only the second Swedish restaurant ever (the first one being Edsbacka krog) to receive this recognition. - Wikipedia Minimalism at its best. A concept condensing the necessary information at point of purchase, size, and the cooking itself. Why make it complicated? Packaging design Essen International Essen Internation is a a technology friendly design company with studios in Stockholm and San Francisco. They partner with ambitious leaders who wants progress – financial, structural and human. Together they learn, prototype and implement to bring the world new and amazing solutions. For more information check out http://esseninternational.com/
I am a fan of packaging design, especially the design of bottles of wine and vodka. The work done for Absolut has been part of my design education, I remember their books only about the different variations of bottle label design and ads. When I saw the Voka-dota work shared by Den Dodson it really caught my attention. I love new ways of trying things and boy Den found one. The simple design with red bottle with white dots give this friendly almost childish look, quite inspiring. Den Dodson is a graphic designer from Madrigal, Spain. His focus is on packaging and branding. You can see other of his packaging design projects at https://www.behance.net/veydar Packaging design
Heinz Bloody Mary is a personal project, I believe shared by Constantin Bolimond. The reasons I don't know for sure if it's personal is because the project is simply beautiful done. The quality of the renders gave me the impression it was the real product. In the end I saw that was done in Cinema 4D and VRay. Anyways, this 3D packaging project is a great example that today there's no excuses for designers to not execute and showcase their work well. The tools are available, it's easy to learn online. It's all about the designer. For those out there who have no idea what a Bloody Mary is: A Bloody Mary is a cocktail containing vodka, tomato juice, and combinations of other spices and flavorings including Worcestershire sauce, Tabasco sauce, piri piri sauce, beef consommé or bouillon, horseradish, celery, olives, salt, black pepper, cayenne pepper, lemon juice and/or celery salt. It has been called "the world's most complex cocktail" - Wikipedia Packaging design Constantin is a designer from Minsk, Belarus focused on packaging design and industrial design. For more information make sure to check out his website at http://bolimond.com/
New York based Collected Coffee seeks out the world’s finest growers and specialty roasters to deliver a carefully curated coffee experience to the doorsteps of subscribers around the world. Fivethousand Fingers was the design studio behind the challenge to create the perfect representation of that mission and in my opinion they succeeded. The branding and the package are simple and elegant giving this feeling of exclusiveness and premium quality. They worked with Collected Coffee from their beginnings to create an intelligent, cultured, and curious brand designed to appeal to the increasingly sophisticated coffee enthusiast. They also designed the packaging and printed material, managed production, and developed a website that serves as both a reference for aficionados and a window into the wider world of coffee culture. We collaborated with the talented Cindy Boyce, providing art direction and set design for the product photography. In opting to pair a crisp and minimalist aesthetic with a serious dose of substance, we sought to give voice to the company’s passion for the product, and for the stories of the people who produce and enjoy it. We are excited to follow Collected on their adventures across the globe, and we’re delighted to be pursuing our work with them as they continue to refine their brand and offering. About Fivethousand Fingers Fivethousand Fingers is a design studio working globally from Montréal. Led by founding partners with backgrounds in the arts, the studio specializes in branding, typography and illustration, and strives to innovate across disciplines. For more information and to see other projects by Fivethousand Fingers, check out their website at http://fivethousandfingers.com/ Photography by Cindy Boyce
I mostly do think a lot about our waste and how we should recycle things that we use every day. Not to a level of being an extreme cheap stake but to be aware of common good practices for a better future. This is why I am totally digging this package design by Fanny Löfvall, Nanna Basekay and Oliver Sjöqvist. They made the package design with the design thinking of being more eco-responsible, playful and practical at the same time. Small details that truly make the difference for this project. We wanted to avoid using a bag as a solution and therefore created a design where you can stack and attach packagings on top of each other. The packaging to chopsticks are used as handles. In the middle of the pack you can see a perforation that makes it very easy to open up and take out the chopsticks. It is a unique take away box that gives the customer a more personal and premium experience. Credits Fanny Löfvall Nanna Basekay Oliver Sjöqvist
For a fresh change we start the week with some packaging design inspiration. The project we share today is from Muggie Ramadani and Nicolas Fuhr from Copenhagen, Denmark. The package is for grooming products from a traditional barbershop, The Vognmargergade. They launched a series of products and from the branding and packaging, I can definitely say it looks perfectly on point for their particular audience. Based on decades of heritage, the barbershop on Vognmagergade combines the legacy of 1937 with modern male grooming. This creates an authentic barbershop experience that makes it the most popular shave and cut in Copenhagen. The Vognmargergade barbershop recently launched a series of products, from aftershave and hair products, to shaving accessories, that embody modern masculinity. For more informaction about Muggie check out his website at http://www.muggieramadani.com/ - for Nicolas visit http://www.nicolasfuhr.com/
There's never enough posts about branding, especially when there's packaging design involved. Hired Guns Creative was hired by the Family Distillers to help them bring their product to the market. We are talking about moonshine. By reading about the project and the history behind I can't even imagine how much fun they had during the design process. Call Family Distillers have been expertly distilling and illicitly distributing moonshine for 7 generations: since the 1860s. Their history begins with Reverend Daniel Call, who developed his own brand of whiskey behind the counter of his store and famously taught Jack Daniels the art of distillation. The Call Family name is well-known in the region and tales of their exploits abound — their domain of Wilkes County, North Carolina is rightly known as the Moonshine Capital of the World. Willie’s grandson, Brian Call, has most recently taken the wheel as the head distiller of Call Family Distilling. He decided to bring his family business into the modern era, finally making their sour mash moonshine available legally. When Brian and his nephew Brad came to us for branding and packaging, we were tasked with paying tribute to 150 years of family moonshining history. By the 1940s and 50s, the notorious Willie Clay Call was running hundreds of gallons a night in his legendary car without being caught. The Call Family brand is headed by a crescent moon, which serves both as a monogram for the Call name, and as a symbol of the family’s long years of running whiskey by moonlight. White bolts cross beneath the moon, an echo of Willie Clay Call’s thunderously loud car, whose vanity plate boasts “White Lightnin’.” The combined shapes of the lightning bolts under the crescent moon recall a skull and crossbones, evoking the illicit and dangerous nature of moonshining, as well as moonshine’s notoriety as a potential poison when not distilled by expert moonshiners For more information check out http://hiredgunscreative.com/
This project was created by Brazilian design agency Hamo. They designed this amazing package for a super foods company that is coming out with a new series of nut butters. The designs are very energetic and colorful, giving the perfect feel for the product. For more from Hamo visit hamo.com.br.
Casa Amella is a family business from Barcelona, Spain with the aim of providing solutions in food quality and craftsmanship of plant origin. Designer Andrés Requena created some amazing packaging for their products which reflects the idea of quality and craftsmanship. For more from Andrés Requena visit andresrequena.es/.