Vantage Branding has developed the new brand identity for the Singapore Symphony Orchestra (SSO). Founded in 1979, the SSO is Singapore’s flagship classical music orchestra, evolving to touch the lives of countless Singaporeans. However, with a trend of declining concert attendance and concerns raised over future funding, there was a need to rebrand SSO to demonstrate its relevance to a broader Singaporean audience. The outputs of their brand research and strategy lead to 3 core pillars for the SSO brand: Artistic Excellence Community Engagement Diversity of the Singaporean Spirit. To reflect this, it was created a brand identity system that placed diversity at the heart of communications. Without alienating classical music aficionados, Vantage created a structure for headlines to engage newer audiences in a more inspiring way. In addition, they introduced a spectrum of color to convey diverse performances with a distinctive system of photographic and illustration style working seamlessly together. The new mark depicts an ‘S’ for Singapore and Symphony using elements from a uniquely interpreted musical note. Also, the SSO used a nondescript logotype over the years and didn’t have a recognizable mark, so Vantage made the creation of a distinctive logo a priority. The new mark depicts an ‘S’ for Singapore and Symphony using elements from a uniquely interpreted musical note. Crafted with grace and fluidity, it conveys the majestic excellence of SSO’s classical music. The new brand was launched at the beginning of 2017 and is on track to make its transformation felt with an iconic identity that embraces and excites a bigger audience with the right note. Brand Identity For more information make sure to check out Vantage Branding website at http://vantagebranding.com.sg/
This stunning brand identity is the work from Monotypo Studio for a travel agency that promotes organized trips into magical villages in Mexico like Tequila, Patzcuaro, Morelia & San Miguel De Allende. Looking at the overall branding itself, you can't help but appreciate the approach at their handcraft use of texture and printing material with that gold foil. All together to create such a patrimonial and historical look at the pre-Columbian culture which makes it even more interesting to discover as a tourist and a designer. Behind this project, we have the work from Monotypo Studio who is a design studio based in Guadalajara, Mexico for which that is in the central region of Jalisco in the Western-Pacific area of Mexico. They specialized their work into branding of course and also graphic design and editorial projects. An identity project for a travel agency specialized in trips to Magical Villages in Mexico. The name was formed by uniting the two words: Mexico & Magic. Mexico is a country rich in traditional arts & culture, we were inspired by Huichol handcrafts & the repetitive patterns found in the tapestries used in their work. For the icon we took the Eagle, which simbolizes the four cardinal points, an iconic animal in precolumbian culture. Maxico organizes trips to Magical villages such as Tequila, Patzcuaro, Morelia & San Miguel De Allende among others, for tourists, who principally come from Canada & the USA. Photo Gallery More Links Monotypo Studio Site: monotypo.com Follow the work of Monotypo Studio on Behance
Brandon ArchibaldOdessa, Anna AlexandrovaOdessa and Boris AlexandrovOdessa worked on a super cool project, they created the brand identity and interior design for Souva, a restaurant that serves Greek food in Seoul, South Korea. The restaurant positions itself as a democratic place with a modern look at classic Greek kitchen. The owner already had a picture of an atmosphere and mood of the future restaurant, so their mission was to understand his idea and to show it through the design. The end result is a brand identity with a lot of personality that is extended beautifully well in the interior design. The main rule was to avoid usual and cliche way to show Greek style. The Souva restaurant’s mood had to be expressive and catchy, with a bit rough street spirit. Logo The name had been picked before they started working. The word “Souva” comes from a popular Greek street food dish named “souvlaki” (pieces of grilled meat and vegetables wrapped in pita). They wanted to keep the logo simple and at the same time to transmit a touch of Greek spirit, so the solution was to make a typographic logotype with a slight Greek character in letter “A”. Also they include a symbol of fire, that could be recognized as an olympic one. Since the overall style had to be bright and dynamic, they created a group of alternative logotype symbols. Concept The idea was to show Greece from a different not typical point of view, because today it is not just ancient statues and blue color. While creating visual identity they basically had to do the same as was done in the kitchen: they wanted to have a contemporary look on Greek style. So the result is a mixture of vintage Greek posters and photos, put together in a collage technique with a handwritten phrases and tags, with a spirit of street-art and underground. Brand identity and interior design All visual components starting from food packaging and ending up with interior design transmit the concept’s rioter style. It is not about fancy food, complicated recipes and expensive finishing materials. It’s a place turned outside in: the street is brought inside the restaurant. For that reason they used simple outside finishing like concrete, metal, rough wood, neon, profiled sheeting and metal mesh; they glued posters and made wall tags. The work on that project was fun and international in a certain way. Just imagine: Australian guy decided to open a Greek restaurant in South Korea and invited Ukrainian team to work on it. Good plan! Project team Boris Alexandrov, Anna Alexandrova — creative direction Anton Storozhev — designer Server Terlekchi — designer Aleksandra Gerasymenko — designer Anna Alexandrova — interior designer Dimitry Panasiuk — copywriter Sergey Makuhovskiy, Alexander Gusarev — visualization Dimitry Bogach — video production Wint, Steor — graffiti artists
Clinic Clothing is a brand identity and art direction project shared by Vivien bertin for a fashion design. The visual language is simple but quite elegant with a classic black and white scheme and simple but yet bold typography. In this post you can see the brand identity and design process for this project including the applications from the physical world like collaterals to web and mobile app design. Everything is consistent but also coherent from the visual design point of view, if you look at the applications you can tell that they are part of a family or system. That, in my opinion, is what great design is all about. In the consciousness of man and his anatomy, the designers and researchers of the clothing clinic propose alternative concepts to the contemporary textile industry. My role was to accompany this young brand through a work of global artistic direction; The creation of logos, the photographic direction, the design of the communication media as well as all the digital tools. Brand identity Clinic Clothing - May 2017 Art direction: Vivien Bertin Photo credits: Vivien Bertin Model: Joan Jonnsen Web development: Alexandre Contini About Vivien Bertin I'm Vivien Bertin, art director and illustrator based in Paris, France. Fascinated by images of all shapes and forms, my work is often defined by the presence of drawing, halfway between illustration and graphic design. After 4 years in a french creative agency, designing visual identities and illustrations, I currently work as a freelance graphic designer. For more information check out: http://www.vivienbertin.com/ Follow Clinique Vestimentaire on Instagramhttp://www.cliniquevestimentaire.com
The folks over at Studio P+P just shared a beautiful branding and visual identity project. This time it was not for a client but for themselves, which makes it eve harder to pull it off in my opinion. The outcome, however is top notch, from the simple and minimal approach to the vibrant color palette, there's so much to love about this visual identity project. Below you can see a bit more. The Studio P+P logo reflects the minimal and functional approach of the studio works. Those were the words from the designers behind it. They also mentioned that the logo is adaptable to the different media formats and the symbol "+" can exist separately as an independent graphic element. About the colors the designers chose to use black and white for the primary color palette with the secondary colors — fluorescent orange and fluorescent green. "The secondary colours communicate individuality and an experimental approach of the studio." they said. Visual Identity Credits Photography: Elena Pirogova Mares Set Design: Anna Sbiera
We are showcasing a branding (rebrand) of Vonhof Cycles who makes small batch of bicycles by hand. Based in Hoboken, New Jersey; they focus their product and brand on great design, high quality material and exceptional customer services. I really enjoyed their mindset as I quote: "We’re not bogged down by distribution chains, forced obsolescence of model years, sales gimmicks or real estate investments. We stock only what we need, which saves us and our customers money." The recent rebrand has been done by the folks over Franklyn, a creative studio that strives a boutique approach for global brands and startups. Based in Brooklyn, NY, they have worked with brands like Disney, Airbnb, Google and just to name a few. For the past three years, Von Hof has created small batch, steel bicycles by hand in the USA with like-minded partners such as Metal Guru. The new road bikes perfectly exemplify their mission to make custom quality frames accessible to a broader market at reasonable costs. Credits Rebrand by Franklyn
Vertentes is a branding and visual identity project created and shared by Johnny Brito on his Behance profile. The work was done for the partnership of him and the photographer and artist Maria Clara Feitosa. They wanted to join forces in order to promote the discipline and boost their creative efforts to produce even more quality work. The brand reflects this quite elegantly with simple forms that create two letter "V"s superimposed. Alongside it the logo, it was created a set of collaterals and visual identity kit to support the effort. Check out below the fold to see more details. Johnny Brito is a graphic designer and illustrator based in Sao Paulo, Brazil. His focus is on branding and visual identity systems despite his passion for symbols, colors and music. Johny is also married with Maria Clara. Branding
Wyre is a branding and visual identity project shared by Ramotion ✪ on their Behance profile. It's really nice to see the process behind the constructioon of this visual identity system and how some decisions were made during it. Wyre is an enterprise-level API which allows companies to instantly send funds worldwide without taking on any price volatility and for a fraction of the cost. The ultimate task was to re-brand Snapcard as Wyre and design a dynamic branding language yet reflecting a trustworthy and stable feeling. Brand Attributes Each process starts with an understanding of a product's uniqueness and value. To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes. We brainstorm and write down as many attributes as possible and then select a few items that work the best. Branding We quickly found a few promising directions. Next, we spent time exploring a few selected directions, testing them to make sure our final decision was justified. After all testing and discussion, we made a important decision to evolve the direction with a stack of cards. This option had the best potential and reflected the logic of how the product works. This is the most crucial moment in each visual identity process. Ramotion is UX design agency and branding firm specializing in visual identity, mobile apps, and web design for startups and businesses. For more information check out https://dribbble.com/Ramotion
Let’s take a look at this visual identity & graphic design work by Hojin Kang in collaboration with Sebastian Haus for Feiner Herr; a street food startup that is all about pancakes with a twist. I really appreciate how the approach totally fits with what Feiner Herr is all about from the colours, product, the chef and that fancy looking truck. Hojin totally nailed it, hope you will enjoy! Published on Behance, it's the work from Hojin Kang. He is a designer based in Berlin, Germany; focusing his work into art direction, graphic design and branding. Hojin is also the co-founder of a visual collective called: LDMA. Feiner Herr – pancake moderne, corporate identity for a street food startup, based in berlin
Grindal & Patrick is a branding and print design project shared by Mildred & Duck on their Behance profile. It's a simple branding for a law firm, but that doesn't mean it's ordinary. In the end it's all about the presentation and I think Mildred & Duck do an excellent job at focusing on the details of the print quality, paper, emboss and colors. I am a fan of this type of project because at first it seems easy to be done, but when you try, you realize that it's much harder than you assumed. In my case, most of the times, when I try to create something simple, there's always this feeling of that design is not complete, something is missing. Anyways, check out this beautiful branding project. Grindal & Patrick is a law firm that take a unique and modern approach to their practice. We created a visual identity to personify the firm’s philosophy of transparency and clarity, using a color palette that is contradictory to those typically seen in the industry. The resulting identity is warm and approachable, with letterpress finishes and tactile paper stocks, balanced with a simple and honest visual language that reflects the Grindal & Patrick ethos. Branding and collaterals Mildred & Duck is a Melbourne-based graphic design and communication studio established by Sigiriya Brown and Daniel Smith. We design for print, digital and environmental media, creating solutions that communicate and connect with people. For more information check out: http://mildredandduck.com/
VITS MEDIA is a branding and visual identity project created and shared by G'DAY on their Behance profile. VITS MEDIA is the user-focused transformation agency located in Vancouver. They specialize in design and UX strategy for digital products working with global clients and start-ups. The logo captures a bit of the movement, especially with the word-mark, which also has a nice stencil feel. The logo graphic is derived from the first write, brand creative fonts and graphics are abstract expression technology information transfer, using a clean blue flag so full of technology and futuristic. The logo conveys a clean, concise and Science image. It exemplifies the brand DNA of "individuality". It is an integral part of visual applications of the brand image and serves an extremely important purpose. Branding and visual identity About G'DAY G’DAY is a design company located in Shenzhen,“ The City of Design of China”,with global vision and a professional team, we focus on the brand innovation and assistant the development of our customers. For more information check out http://www.g-day.net/ In G’DAY, we believe the concept that "design up-grade the brand”. We can offer all kinds of solutions for the specified requirments of the clients such as logo design, VI optimization and media publication...
ISEM® (B-side @Interbrand) is a branding and visual identity project shared by Jon Orta on Behance. There's not much information about this project, however I love the graphic patterns and the rationale behind them. I also have to highlight the simplicity and elegance of the system created. From the graphic concept to the end result you can see clearly the designer's process and thinking. Simply beautiful. Jon Orta is a graphic and strategist brand consultant. He thinks the separation between strategy and design is an artificial gap, brand strategy must wire almost simultaneously into every creative and graphic decision. For the past 13 years he's worked at Sol Consultores (Mexico City), Interbrand (Madrid), Branward (Barcelona) & Lambie-Nairn (Mexico & Central America). For more information check out http://www.jonorta.com/ An excellent (strategic) design must create a better future because it should communicate, solve, connect, seduce and transform the environment with big impact and not just decorates it. I care of start with big & bold ideas, within creative/intelligent concepts (telling stories), then go about making them beautifully/stronger (creating experiences). Branding and Visual Identity
Starting off this week with a branding & visual identity project by Mireldy Design in collaboration with Drap Agency from Croatia. With an attractive colour scheme, we are getting charmed with an iconography with thick lines and how they are treated from the business cards to brand gear as well. I also appreciate the additional colour used on the web design to create a contrast from the two main colours used. What do you think? Published on Behance is a collaboration work with a team that goes from an Art Director to UX/UI including the client’s. Drap Agency is a studio based in Zagreb, Croatia. The basic idea was to make a visual identity that will unite (on the one hand complementary and on the other hand opposing) personalities of Drap agency. The logo is a compact typographic solution. It frames the playful line forms that fills its body. This way the mentioned opposing personalities are unified in a compact unique form. At the same time the shape of the logo leaves room for modular intervention. Out of its basis we established a system and created the entire visual identity. Credits Art direction / design / illustrations: Imelda Ramović UX / UI: Filip Gjurin Photographer: Domagoj Kunić Web development: Danijel Milišić, Bojan Petković, Ivan Begović / DRAP.agency
Let us share this branding & visual identity project for 7Cycle, a cycling studio that aims to make the best of a short workout of exercises and where it gets interesting; a rave-like atmosphere to switch it up. Behind the brand, the design has been done by ACRE, with the subtle gradient happening and hard to achieve on print. I would say the fact that the print can glow in the dark is quite a nice touch and very beautiful. ACRE is a design house located in the heartlands of Singapore. They are focusing their work on branding, experience, interior design and product design. Two different moods were expressed in the interiors – areas of intensity and calm. For the workout studio and stairwell, we lit the space with black light and neon elements to invoke a more intense atmosphere and experience. Peranakan motifs in neon was employed to create a pop-art aesthetic on the stairwell, juxtaposed with the same motifs employed on the windows albeit in white. In contrast, the ambience in the showers, juice bar and reception space is light. The intention of the gesture was to promote a calm atmosphere for community, conversation and relaxation after a rewarding day’s work in the gym.
We are sharing this branding project by Skinn Agency where they have worked on a very desirable and delicious food element that we all love. Handmade croquettes which means nuggets from French language. With this new uniform direction, the approach with a typographic logotype and strong photography work makes Bubba very conservative and but at the same time classy which makes it the right contrast with their brand. Skinn Branding Agency is an agency based in Brugge, Belgium. They focus their work on branding, graphic design and print design but sharing their passion at the same time for design and love for typography. Branding for Bubba’s handmade, high-quality croquettes. For over two decades, Bubba has been creating a range of artisanal croquettes for the hotel, restaurant, and catering industry, as well as domestic caterers, fishmongers, etc. After a thorough analysis, skinn branding agency developed a new look & feel with a uniform line in every touchpoint within the brand. This way, we could fully prep Bubba for the modern food market. The adapted logo combines an artisanal, coarse structure with a hand-written font. Thanks to the baseline “Croquettes handmade in Belgium”, we claim our concept through the entire communications chain. In short, a brand creation that better reflects our client’s corporate personality.
We would like to share this branding and visual identity by Alaa Tameem and his work for Two12 Studios. About this project, what I liked the most was the part of the logo exploration where you can see all the iterations and as you can see from the first rough mockups to the shortlisted ones. Really love this and it’s quite inspiring to learn from. One thing though, the gradients are definitely back! Alaa Tameem is an art director and graphic designer currently based in Amman, Jordan. With 5 years of experience under the belt, it's great to see Alaa shifting his work empathy towards branding and web design.
KKAW is a branding and architecture project shared by Amanda Rybicka. It's a simple, yet elegant example of a visual identity construction focus on typography to create a strong brand. We said in the past that for some reason the architecture subject gives to designers the opportunity to simplify forms and explores reduction like any other industry. It seems to be the norm for projects like that, but still they are very inspiring, at least in my opinion, because the hardest thing is alway to create a minimalist design that doesn't feel ordinary. I believe Amanda achieved that. Amanda Rybicka is a graphic designer focus on typography, photography and, of course, design. She is based in Katowice, Poland. For more information and to check out other cool branding projects visit Amanda's portfolio at https://www.behance.net/amandarybicka. Branding