Explore Ayla's sophisticated branding and visual identity, a blend of minimalist design and bold presence. Discover how it enhances spaces with timeless elegance.

Ayla isn’t just another furniture brand—it’s a thoughtful blend of style, function, and personality that turns spaces into statements. Created by LOTIPA™, this project showcases how branding and visual identity can elevate everyday objects into something memorable. Specializing in premium furniture and décor for homes, offices, and beyond, Ayla strikes a balance between minimalist design and a confident, bold presence.

The design process behind Ayla is as deliberate as it is striking. LOTIPA™ built a visual identity that’s clean yet impactful, using a vibrant orange hue to inject energy and invite individuality. Paired with neutral tones and deep blacks, the palette builds trust and precision without feeling cold. Typography plays a key role too—carefully chosen to reflect clarity and sophistication, it ties the whole look together. Graphic shapes and stylized furniture silhouettes weave in versatility, hinting at the brand’s ability to adapt across contexts while staying rooted in elegance.

What makes Ayla stand out? It’s the way it connects with its audience. This isn’t just about selling furniture; it’s about empowering people to make bold, uncomplicated choices that fit their vibe. The visual identity mirrors that philosophy—intuitive, approachable, and memorable. Watching the motion design pieces (like those on Vimeo: video 1, video 2) reveals how Ayla’s essence comes to life. The smooth transitions and dynamic visuals echo the brand’s harmony of beauty and purpose.

LOTIPA™ didn’t stop at static design. Collaborators like Antoniel Felainne (graphics) and Lukas Martins (motion design) brought depth to the project, while Jhonatam Miranda’s photos and videos added a real-world feel. Silvano Alves steered the direction, ensuring every piece aligned with Ayla’s core. The result? A cohesive identity that feels both timeless and fresh—a tough balance to nail.

For designers, Ayla offers a lesson in restraint and intention. It proves you don’t need clutter to make an impact—just a clear vision and smart execution. Next time you’re sketching out a branding gig, take a page from Ayla: keep it simple, make it bold, and let the details do the talking.

Visual Identity - by LOTIPA TM / LOTIPATM

Branding and visual identity artifacts