BASIC Agency is a design studio from San Diego that took on this project of recreating Incase brand strategy and eCommerce design.
I love the direction web design is heading. It more and more resembles editorial design with focus on great typography and beautiful imagery. A good example of this is the web site created by Anthony Goodwin for Dan J Wills. The attention to details and the clever way to showcase the photographer’s work, everything is really well-thought out.