Personal projects are always the best way to practice and evolve techniques. Since I started ABDZ I have been posting a lot of these types of projects, including my own.
Lipault™, a French luggage brand based in Paris, France. We are following their recent redesign of their e-commerce front by Werkstatt. More specifically the role of Pierre-Jean Doumenjou as Lead Art Director on the team. At first glance, it's a lovely design with a tremendous accent on the image portion. They are promoting the products with so much flair, you can tell that Lipault™ is a luxury brand. I wanna send my "Bravo" to the team for also sharing the hi-fidelity mockup of its responsive design, especially seeing the entire page. It's not always pretty but it's a great indicator of the thinking behind the user experience.
Redesign of the e-commerce Lipault™. A Parisian luggage and leather goods brand known for its colors.
Web & Responsive Design
- Crafted at Werkstatt
- Creative Director · Pascal Vu
- Lead Art Director · Pierre-Jean Doumenjou
- Motion · Nahel moussi Guillaume Mitch
- Developer · Florent Biffi Allan Raquin