Simple and elegant branding work is always inspiring, at least for me. The Boontheshop project by NR2154NYC is an amazing example. Boontheshop is Seoul’s leading luxury concept store and of course the branding work reflects that.
The super talented folks over at Betty + Betty shared a starkly beautiful branding for SCALE that made me jealous of the simplicity achieved.
Here's a bit more info I got from their post. With SCALE, EnBW is carrying out a digital transformation process. SCALE is a scalable, unified processing platform for all non-commodity products. Based on a modern IT architecture, it gradually integrates all previous isolated solutions from initial contact to billing into a continuous process. BETTY + BETTY gives this digital process a face. With the help of a clear identity and an overarching story, the transformation process is supported and facilitates the necessary adaptation process for employees.
Branding and Visual Identity
For more information make sure to check out Betty + Betty on