Branding & Visual Identity for SCALE Platform

The super talented folks over at Betty + Betty shared a starkly beautiful branding for SCALE that made me jealous of the simplicity achieved.  

Here's a bit more info I got from their post. With SCALE, EnBW is carrying out a digital transformation process. SCALE is a scalable, unified processing platform for all non-commodity products. Based on a modern IT architecture, it gradually integrates all previous isolated solutions from initial contact to billing into a continuous process. BETTY + BETTY gives this digital process a face. With the help of a clear identity and an overarching story, the transformation process is supported and facilitates the necessary adaptation process for employees. 

Branding and Visual Identity

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For more information make sure to check out Betty + Betty on

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Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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