You know those designs that you feel bad, not because of the poor quality but the opposite. When you question yourself, “why didn’t I think about that” or in my case “Why I suck so much”. Well, if you have these thoughts, a word of comfort, you are not alone.
The super talented folks over at Betty + Betty shared a starkly beautiful branding for SCALE that made me jealous of the simplicity achieved.
Here's a bit more info I got from their post. With SCALE, EnBW is carrying out a digital transformation process. SCALE is a scalable, unified processing platform for all non-commodity products. Based on a modern IT architecture, it gradually integrates all previous isolated solutions from initial contact to billing into a continuous process. BETTY + BETTY gives this digital process a face. With the help of a clear identity and an overarching story, the transformation process is supported and facilitates the necessary adaptation process for employees.
Branding and Visual Identity
For more information make sure to check out Betty + Betty on