Yellow Brick Road Mobility, a groundbreaking mobility adventure program, has taken a bold step forward with its newly unveiled branding and visual identity, masterfully crafted by the creative agency Thought & Found. This innovative program, rooted in traditional Orientation and Mobility Skills for individuals with blindness or low vision, challenges conventions and redefines what it means to embark on an exciting journey.
Thought & Found, renowned for their ability to push boundaries and break new ground in the realm of branding, was approached by Yellow Brick Road Mobility to bring their vision to life. The objective was to capture the essence of adventure while embracing the program's commitment to empowering individuals with visual impairments.
The result is a captivating visual identity that eschews traditional tropes, injecting a sense of playfulness and audacity into the brand's image. The thoughtfully designed logo merges the iconic imagery of the yellow brick road with a modern and dynamic aesthetic, symbolizing the program's mission to navigate uncharted paths and challenge societal norms.
The color palette chosen by Thought & Found further reinforces the program's spirit of adventure. Vibrant shades of yellow, reminiscent of the iconic yellow brick road, are combined with bold pops of complementary colors. This harmonious blend evokes a sense of excitement, energy, and optimism, reflecting the transformative experiences that participants can expect from Yellow Brick Road Mobility.
Typography played a crucial role in conveying the program's message. Thought & Found carefully selected a unique typeface that strikes the perfect balance between legibility and personality. The typography adds a contemporary touch to the brand, representing the program's progressive approach while ensuring accessibility for all.
By intertwining traditional Orientation and Mobility Skills with a willingness to defy convention, Yellow Brick Road Mobility and Thought & Found have successfully created a visual identity that resonates with both participants and onlookers. The branding invites individuals with blindness or low vision to embrace their sense of adventure and embark on a journey of self-discovery, confidence, and empowerment.
Yellow Brick Road Mobility's new branding, brought to life by the visionary team at Thought & Found, serves as a beacon of inspiration for both the visually impaired community and society at large. It showcases the power of reimagining traditions and defying expectations, demonstrating that limitations can be overcome and new paths can be forged.
With its captivating visuals and fearless spirit, Yellow Brick Road Mobility is paving the way for a new era of mobility adventures, transforming lives and empowering individuals to embrace the unknown with confidence and joy.
Branding and visual identity artifacts
For more information and more branding work, make sure to check Thought & Found website or follow them on Behance or Instagram.
