Creative Growth marks 50 years with a fresh branding and visual identity, celebrating the voices of artists with disabilities.
Creative Growth, a pioneer in advocating for artists with disabilities, is celebrating a monumental milestone—its 50th anniversary. This nonprofit, based in Oakland, California, has spent half a century empowering artists with developmental disabilities, providing them a platform to showcase their talents and creativity. To mark this significant occasion, Creative Growth has partnered with John McNeil Studio for a fresh brand campaign, unveiling a new identity, logo, and brand film that all celebrate the artists they serve.
A Milestone Beyond Reflection
This rebrand isn’t simply about looking back at Creative Growth’s legacy—it’s a bold step toward the future.
The new brand identity encapsulates the energy and spirit of the artists within Creative Growth’s community. It's a visual representation of their voice, celebrating not only the achievements of the past 50 years but the organization’s ongoing mission.
Highlighting the Genius of Unheard Voices
Gerald Lewis, Executive Creative Director at John McNeil Studio, puts it perfectly:
“Creative Growth reveals the genius among artists who deserve a voice, and the power of their voice is undeniable, much like a true work of art.”
Lewis emphasizes the significance of art as a transformative medium, especially for those who are often marginalized or overlooked. The rebrand aims to break down barriers, highlighting the incredible creativity of artists with developmental disabilities and ensuring their voices are heard loud and clear.
The Power of Art to Transform Perspectives
The new brand campaign also underscores the role art plays in shaping how we view the world. Creative Growth has consistently demonstrated that art is not just a means of expression—it’s a force that can shift perspectives and challenge stereotypes. By amplifying the voices of these talented individuals, the organization has changed the way people perceive artists with disabilities and shown that their contributions are just as significant, if not more so, than those of mainstream artists.
This rebrand aims to bring these voices to an even larger audience. It’s about advocating for inclusivity, accessibility, and recognizing that art has the power to break down barriers.
Looking Ahead: Continuing the Mission
As Creative Growth celebrates its 50th anniversary, the future looks even brighter. The new brand campaign signals not just a reimagined identity but a continued commitment to supporting artists with disabilities and amplifying their talents. The organization is setting the stage for the next 50 years of advocacy, innovation, and creative growth—pun intended.
Partnering with John McNeil Studio, Creative Growth’s refreshed identity and campaign reflect the transformative impact the organization has had on both the art community and the lives of the artists they nurture.
Join the Celebration
This 50th anniversary marks a powerful moment for Creative Growth, one that reflects on its past while pushing toward a future where art by individuals with disabilities is recognized for its brilliance. To explore the new brand campaign and join in celebrating this milestone, visit Creative Growth's website. Let’s continue to champion these incredible artists and ensure their voices are heard for the next 50 years and beyond.
Branding and visual identity artifacts
