Elevating KEW 3101: A Fresh Perspective on Coffee Branding

Explore the KEW 3101 coffee rebranding by LHCK 乐享澄果, showcasing a harmonious blend of typography and design elements in branding and visual identity.

In the bustling world of coffee culture, where taste and aesthetics converge, the KEW 3101 coffee brand stands out with its meticulous approach to rebranding. Launched in Xiamen in 2020, KEW 3101 has embarked on a quest not just for the perfect cup of coffee but also for a visual identity that resonates with its philosophy. The brand's dedication to "Rigour", "Order", and "Balance" is evident in its latest visual makeover, masterfully designed by LHCK 乐享澄果.

At the heart of KEW 3101's branding overhaul is a deep understanding of the interplay between "Point", "Line", and "Surface" — a concept beautifully integrated into the aesthetics of their shops. This design exercise transcends the mere look, diving deep into how customers engage with the brand at every touchpoint. The result? A series of visual upgrades that not only reflect the brand's core values but also elevate the customer experience to new heights.

One cannot help but admire the beautiful typography and classic elements that define the new KEW 3101 identity. With some nods to traditional printing press graphics, the design manages to strike a balance between seriousness and modern elegance. This fresh and appealing identity was brought to life by designer 陈鹭升, who also contributed to the motion graphics, with HAY capturing the essence of the brand through photography.

For branding enthusiasts and visual identity savants, KEW 3101's rebranding story is a compelling study of how design can encapsulate and express a brand's philosophy. It stands as a testament to the power of thoughtful design in creating a cohesive and engaging brand experience. This project, detailed on Behance, not only enhances KEW 3101's market presence but also sets a benchmark for others in the coffee industry to aspire to.

The reimagined KEW 3101 branding is more than just a visual upgrade; it's an invitation to experience coffee culture in a refined, aesthetically pleasing environment. As the brand continues to source the freshest beans and perfect its flavor profiles, its visual identity remains a beacon of balance, order, and meticulous design.

Branding and visual identity artifacts

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Credits

  • Client: KEW3101
  • Service: Graphic / Package
  • Date : 2022
  • Designer：陈鹭升
  • Motion：陈鹭升
  • Photography : HAY

For more information make sure to check out LHCK 乐享澄果 on Behance.

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