We are taking a look at a case study of a rebrand for Vodafone Soundbox and we have to be clear that the goal target audience are for people from the range of 16-24 years old.
The awesome designers over at TRÜF Creative shared an inspiring branding and visual identity project for UCHRI: The University of California Humanities Research Institute facilitates experimental, interdisciplinary humanities scholarships through research initiatives and grants. We redesigned their visual identity to be more contemporary, helping to showcase their groundbreaking research and points of view. Angles in the "H" monogram depict collaboration, movement and new lines of thought.
We expanded their existing teal color palette to include lively and approachable colors that reflect their dynamic works. A visual system of abstract patterns, super graphics and design templates allow the in-house team to design materials as needed.
For more information make sure to check more of their work on