University of California Humanities Research Institute Branding

The awesome designers over at TRÜF Creative shared an inspiring branding and visual identity project for UCHRI: The University of California Humanities Research Institute facilitates experimental, interdisciplinary humanities scholarships through research initiatives and grants. We redesigned their visual identity to be more contemporary, helping to showcase their groundbreaking research and points of view. Angles in the "H" monogram depict collaboration, movement and new lines of thought.

We expanded their existing teal color palette to include lively and approachable colors that reflect their dynamic works. A visual system of abstract patterns, super graphics and design templates allow the in-house team to design materials as needed.

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