I haven't worked on a branding project in quite a long time as I've been keeping my focus on UI/UX and prototyping for the past few years. That doesn't mean that my thirst for branding has ceased.
The amazing designers over at alo.studio shared an elegant branding and visual identity project they created for IP&P. Founded in 1985, IP&P provides legal services mainly in the corporate, tax, estate planning and real estate areas. We were engaged to help them revitalize their brand.
We created a brand identity that speaks their philosophy: honesty, trust and confidentiality. IP&P has been characterized by a personalized service and the creation of strong and long lasting relationships with clients. Subtle patterns and a dynamic set of logos were also created for its use throughout the brand system.
The brand’s dynamism emphasizes the solidarity of the firm’s three partners. Each having its own specialty, we had to focus on a powerful and flexible identity.