Daniel Freytag, working closely with founders Kerry and Derek Campbell created a whisky brand for 8 Doors Distillery which feels premium but also accessible - harnessing the uniqueness of the distillery’s location and expressing this in every small detail. The design is inspired by the natural environment and climate - identity, colour palette, typography and textures all combine to create a sense of the rugged isolation found at the very edge of the Scottish mainland. 

“The inspiration for the 8 Doors Distillery name and branding comes from the legend of Jan de Groot, from whom the village of John O’Groats takes its name. De Groot, a Dutchman who once plied a ferry from the Scottish mainland to Orkney (1488-1513). Legend states that De Groot’s seven descendants quarrelled about succession, so he decided to build an octagonal house with eight doors – one for him and each of his seven sons.” — Daniel Freytag