Gin Brasil, an e-commerce company formed by lovers of gin drinks and their botanicals, has partnered with Sweety & Co., a renowned design agency, to embark on a mission to tantalize taste buds worldwide. With the aim of showcasing the best that this beloved drink has to offer, Gin Brasil recognized the importance of harmonizing their branding with new visual identity and packaging design with their target audience.
The main challenge faced by Gin Brasil was the need to refresh its visual identity, making it more appealing and relatable to its 80% female audience aged between 25 and 44. Understanding the prevalence of visual standardization among other beverage e-commerce brands, characterized by sober tones and rustic aesthetics, Sweety & Co. knew that stepping out of this zone was the crucial first move.
Collaborating closely with Gin Brasil, Sweety & Co. breathed new life into the brand's visual identity. Taking inspiration from the tropicality of the name itself, the agency incorporated vibrant elements into the brand's visual universe. The famous and elegant toucan, symbolizing the botanical and tropical spirit, was transformed into a stylized "g," uniting the gin universe with the captivating essence evoked by the toucan.
Sweety & Co. carefully selected a color palette designed to bring freshness and sophistication to Gin Brasil's branding and visual identity. The unique and robust composition of blue, orange, pink, red, off-white, and dark green reflects the vibrancy of the brand and creates a lasting impact. With this thoughtful selection, Gin Brasil's visual identity exudes excitement and elegance, setting it apart from the competition.
Working hand in hand with Gin Brasil, Sweety & Co. translated the brand's revitalized visual identity into stunning packaging design. Each bottle showcases the vibrant visual elements, inviting consumers on a captivating sensory journey. The packaging effortlessly captures the tropical spirit, effortlessly captivating attention and igniting curiosity on store shelves.
Thanks to the creative collaboration between Gin Brasil and Sweety & Co., a harmonious fusion of taste and design has been achieved. This partnership showcases Gin Brasil's commitment to delivering a unique and captivating gin-drinking experience with beautiful branding and packaging design work
Indulge in the finest offerings from Gin Brasil and elevate your gin-drinking experience to new heights. Let the perfect fusion of taste and captivating visuals transport you to a vibrant world of flavor and design. With Gin Brasil and the creative expertise of Sweety & Co., every sip is an invitation to savor the best that gin has to offer.
Branding and packaging design artifacts
For more information make sure to check out Sweety & Co. website or follow them on Behance and Instagram.