Discover how Senhor Paulinho crafted a vibrant branding and new visual identity for Cossoul, capturing the essence of its diverse audiences and rich artistic heritage.
Senhor Paulinho, a renowned designer with expertise in 3D, graphic, and branding design, illustration, and interface design, recently undertook the rebranding of Cossoul, a historic cultural institution in Lisbon. Founded in 1885, Cossoul has played a vital role in the development of Portuguese theater and continues to be a hub for artistic expression.
To commemorate its 138th anniversary, Cossoul sought a refreshed visual identity that would reflect its diverse programming and resonate with contemporary audiences. Senhor Paulinho was tasked with creating a brand that would honor the institution's rich history while signaling its ongoing commitment to innovation and artistic excellence.
Senhor Paulinho's approach began with a unique concept: envisioning an audience. He explored the idea of how audiences are formed, drawing parallels between the diverse individuals who gather to experience cultural events and the varied textures and colors that comprise a visual composition. This abstract interpretation led to a dynamic and adaptable visual system that mirrors the multifaceted nature of Cossoul's programming and its audiences.
The new logo features a bold, geometric design that is both contemporary and timeless. Its modularity allows for endless variations, ensuring that the brand remains fresh and engaging across various applications. The color palette is vibrant and energetic, reflecting the lively atmosphere of Cossoul's events.
The rebranding extended across all of Cossoul's communication channels, including its website, social media platforms, and printed materials. The result is a cohesive and impactful brand experience that effectively communicates Cossoul's mission and values.
Senhor Paulinho's rebranding has successfully revitalized Cossoul's image, giving it a renewed sense of energy and purpose. The new visual identity has been well-received by both long-time patrons and new audiences, helping to solidify Cossoul's position as a leading cultural institution in Lisbon.
See more of Senhor Paulinho's work on his website: https://paulograca.com/en/projects/cossoul
Branding and visual identity artifacts
