Explore the innovative branding and visual identity of GAA Design Studio, a leader in graphic design and brand strategy.
GAA Design Studio, led by Jaime Garmendia, has carved a niche in the graphic design landscape. Originally rooted in architecture, GAA's journey towards graphic design and brand identity is a tale of evolving passion and expertise. Established in 2020, the studio initially focused on illustrations but gradually became a powerhouse in brand strategy and brand identity.
At the heart of GAA's branding and visual identity is a remarkably simple yet impactful logo. This logo harmoniously blends rounded corners with distinct shapes like squares, a whimsical squirrel, and an arrow subtly pointing northwest. Such elements are not just artistic choices but also represent the studio's direction and ethos.
The typography of GAA is equally compelling. Utilizing a sans serif font, it exudes a modern yet timeless aura. This choice aligns seamlessly with the studio's broader visual language, which is heavily influenced by the Swiss style design. This influence is particularly evident in the studio's meticulous use of grid systems, lending a structured yet fluid feel to their designs.
Color plays a pivotal role in GAA's brand identity. The studio employs a palette that features violet, green, and orange as accent colors. These choices are not arbitrary but are carefully selected to inject vibrancy and energy into their designs. In contrast, black and white serve as the primary colors, establishing a foundation of sophistication and clarity.
GAA's approach to design is a blend of minimalism and functionality. Every element, from color to typography, is chosen with a clear purpose - to convey the brand's message effectively and elegantly. This philosophy is not just about creating visually appealing designs but about crafting identities that resonate with audiences.
GAA Design Studio's work is a testament to the power of simplicity in branding and visual identity. Their designs are not just aesthetically pleasing but are strategic tools in building compelling brand narratives. As they continue to push the boundaries of graphic design, GAA remains a beacon of innovation and creativity in the industry.
Branding and visual identity artifacts
For more information make sure to check out GAA Creative Agency on Behance.
