Ilya Volgin shared a super clever packaging design and branding project titled MILKME. The objective was to create naming, visual concept and unique packaging for brand new milk products. As for product packaging I got an inspiration from animals themselves i.e. several packages combined together in one module element resemble the shape of cow udder. As a result we got soft delicate shapes dictated and inspired by nature itself.
I made a decision not to overload the visual concept by unnecessary details that could be avoided but rather stick to a less conventional approach by taking a more moderate and minimal style as a basis. Regarding package materials we consider to use only recycled plastic.