In the bustling world of wellness, Goood Wellness emerges this September, promising a refreshing take on supplements and vitamins. But what truly sets them apart? Their packaging, dripping with vibrant colors, real fruits, and botanicals, is a visual treat crafted by the Boston-based design maestros, Colossus.
Imagine a product idea, still in its infancy, transformed into a brand with a distinct identity. That's precisely what Colossus achieved for Goood Wellness. Co-Founders Tom Walsh and Andrew Musto approached the agency with a dream, and Colossus, with their expertise, gave it wings. The packaging, a masterpiece in itself, showcases fruits and botanicals dipped in lively hues, captured brilliantly by Yagi Noriyuki in Kyoto, Japan. The labels, with their abstract yet organic aesthetics, are a testament to Colossus's innovative approach.
Colossus creates stunning packaging design for Goood Wellness featuring real flowers, fruits and botanicals dripping with color.
Armeen Shaidani, Colossus ACD, shared, “We aimed for a brand radiating whimsy and positivity.” The ethos? Celebrating incremental improvements. After all, wellness isn't just about physical well-being; it's an emotional and spiritual journey too.
Typography enthusiasts, rejoice! Goood's brand employs a delightful mix of Nunito, Druk, and Tungsten, offering a fresh typographical perspective in the supplement realm. And if you thought design was just about visuals, think again. The labels, with their witty tone, are bound to elicit a chuckle or two. As Colossus Copywriter Jillian Apatow aptly puts it, “With Goood, humor, heart, and human truth are interwoven into every word.”
Launching on September 21st, Goood supplements are set to redefine wellness, one vibrant package at a time.
Packaging design artifacts
Goood supplements launch on September 21st. They will be available on Amazon and direct-to-consumers starting this Fall.
- Client: Goood Wellness™
- Design Studio: Colossus
- Designer: Armeen Shaidani
- Jr. Designer: Nina Perez
- Copywriter: Jillian Apatow
- Design Producer: Ashley Kaiser
- Animation: Tyler Sugg
- Photography: Yagi Studio, Front Row
- GM, Colossus Design: Allison Doherty
- Executive Creative Director: Travis Robertson
- Client: Tom Walsh & Andrew Musto, Goood Wellness
Colossus is an independent, multi-disciplinary design, creative and strategy company. We believe in the marriage of art and commerce. By articulating a brand’s purpose through provocative and distinct design, we work to craft meaningful connections and accelerate business growth. We’re built small -- by design. After all, a tweet can topple the stock market. And Prince was only 5’2". To learn more about Colossus, visit wearecolossus.com or follow on social media via LinkedIn, Instagram, or YouTube.
About Goood Wellness
At Goood Wellness, we believe that wellness doesn’t have to be an intimidating, all-or-nothing, go hard or go home affair. We believe that “healthy” is a place you can get to with as many baby steps as you need. Our formulas are packed with premium, organic ingredients—leaving no room for potentially harmful mystery additives. To learn more, visit us at Instagram.