The Netflix Queue magazine is a monthly publication that highlights the best of Netflix's content. For the first time, the magazine's cover featured lettering as the main visual element, deviating from the brand's usual photography and star-focused look.
The lettering piece Abraham Lule created for the magazine celebrates Mexican heritage in a sophisticated way that stays visually cohesive with the typical style for the magazine, while also helping it to stand out among the pack.
Lule's lettering piece is a striking example of how typography can be used to create a visually appealing and meaningful design. The artwork is simple yet effective, with straight lines and a bold color palette. The word "Mexico" stretches vertically across the cover, with the words "que", "se", and "vea" placed in the design as if intertwined with the Mexico word.
The lettering piece is a powerful visual representation of Mexican heritage. The bold colors and straight lines evoke the country's rich culture and history. The piece is also a sophisticated and modern take on typography, which is sure to appeal to Netflix's target audience.
Lule's lettering piece is a beautiful and creative example of how typography can be used to create a visually appealing and meaningful design. The artwork is sure to stand out among the pack and appeal to Netflix's target audience.
Lettering work
New York-based Letterer and Illustrator Abraham Lule was born and raised in Mexico. He describes his body of work as design with a human touch, featuring beautiful imperfections that bring an undeniable crafted flair to his flamboyant work. He has worked for clients such as Netflix, Facebook, José Cuervo, Amazon, and ESPN. He is also a Typography Excellence Medallist, and the Type Directors Club has recognized him as an Ascender, Outstanding Typographer under 35.
For more information make sure to check out Abraham’s website or follow him on Instagram.
